The Titans

As Americans struggle to understand transformations in the national economy, and the nation tries to pull itself out of a profound recession, American Experience presents biographies of capitalists whose business and philanthropy models helped shape the world we live in today.

American Experience offers two-hour biographies of American industrial titans Henry Ford, Andrew Carnegie, and John D. Rockefeller. Also, read biographies of each titan, and browse original interviews, articles, photo galleries, timelines, an interactive map and extensive teacher guides.


Films in this Collection


Henry Ford

The story of a farm boy who rose from obscurity to become the most influential American innovator of the 20th century.


The Rockefellers

Head of the most powerful family in America, billionaire John D. Rockefeller's vast philanthropy changed his family's reputation.


Special Features


Map, Interactive:

The Titans Mark on America




My American Experience

My American Experience photos

Share Your Story

The United States has seen its share of industrial titans. Which of them do you think had the greatest impact on our country and our world? Henry Ford? Andrew Carnegie? Rockefeller? Or perhaps you think it is someone else? Share your story.



  • Additional funding for this program was provided by

  • NEH