Denise Lovett may look the part of a country bumpkin when she arrives penniless and in search of work at the doors of The Paradise, Britain's glamorous first department store. But before long, intoxicated by the potential of the modern world, she will turn her ambitious and inspired eye to the store's ladieswear department, meanwhile catching the eye of the shop's dashing and reckless owner, John Moray, a grieving widower with a secret. Enigmatic and shrewd, Moray embodies the modern era that he is ushering into the bustling Northern town in the form of petticoats and perfume. But what remains to be seen is whether those around him – the pampered heiress who mistakes hooks for heart, the sinister store detective whose loyalty knows no bounds, or the demure Denise herself, fighting to keep her ideas and her love from brimming over – will help or hinder the fulfillment of his grand ambition.
From writer and creator Bill Gallagher (Lark Rise to Candleford), the love story, mystery, and social comedy all in one stars Joanna Vanderham (What Maisie Knew) as Denise and Emun Elliott (Game of Thrones) as Moray, alongside Sarah Lancashire (Upstairs Downstairs), Elaine Cassidy (A Room with a View) and Patrick Malahide (Game of Thrones).