interview > eberhard > eberhard 7
Eberhard 7 (0:38)
Topic(s): Alt Vehicles / Car Culture
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motors will be a company that has many models of cars. Our first model, our
Prestige model, will always be something like the roadster, we will always have
a very high performance car and every year we'll make that better than
the previous year and the best possible electric sports car we can. That will
be attractive to a lot of people and will also define the brand of Tesla
motors. But the idea is to introduce additional models that meet needs of other
kinds of drivers and different price points and aggressively drive into lower
price cars as quick as we possibly can, obviously still maintaining the spirit
of Tesla motors—making cars that are great, cars that are fun to drive,
beautiful, high performance and so on.
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Created April 2008