interview > eberhard > eberhard 9
Eberhard 9 (0:29)
Topic(s): Auto Industry / Electric & Hybrid
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I think its insane when you invent any kind of new product to come in at the
bottom end of the market. I mean, you know, cell phones didn't start at
the bottom of the market. Flat screen TVs didn't start at the bottom of
the market, refrigerators didn't. I mean, when a new technology comes
along, you can't start at the bottom. And especially it's difficult
if there are entrenched players who have a strong manufacturing base and supply
chain base and can build a low cost product of the old school anyways.
It's impossible to come in at the bottom; it has been demonstrated over
and over again by people who've tried to start electric car companies
over the last fifty years.
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Created April 2008