interview > eberhard > eberhard 9

Eberhard 9 (0:29)
Topic(s): Auto Industry / Electric & Hybrid
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Video Transcript

We'll I think its insane when you invent any kind of new product to come in at the bottom end of the market. I mean, you know, cell phones didn't start at the bottom of the market. Flat screen TVs didn't start at the bottom of the market, refrigerators didn't. I mean, when a new technology comes along, you can't start at the bottom. And especially it's difficult if there are entrenched players who have a strong manufacturing base and supply chain base and can build a low cost product of the old school anyways. It's impossible to come in at the bottom; it has been demonstrated over and over again by people who've tried to start electric car companies over the last fifty years.