Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS
Car of the Future Open Content Car of the Future Open Content Watch the Program Online

interview > eberhard > eberhard 9

Eberhard 9 (0:29)
Topic(s): Auto Industry / Electric & Hybrid
User Comments


© WGBH Educational Foundation

Please watch the clip first. If you plan to use it, review the Rules of Use, then click on the download button.


This clip is licenced under a Creative Commons Attribution Noncommercial 3.0 Unported License.

Creative Commons license: BY-NC

Video Transcript

We'll I think its insane when you invent any kind of new product to come in at the bottom end of the market. I mean, you know, cell phones didn't start at the bottom of the market. Flat screen TVs didn't start at the bottom of the market, refrigerators didn't. I mean, when a new technology comes along, you can't start at the bottom. And especially it's difficult if there are entrenched players who have a strong manufacturing base and supply chain base and can build a low cost product of the old school anyways. It's impossible to come in at the bottom; it has been demonstrated over and over again by people who've tried to start electric car companies over the last fifty years.



Topic | Interview | Scene

Car of the Future Home | Send Feedback | Image Credits | Support NOVA

© | Created April 2008

Support provided by

For new content
visit the redesigned
NOVA site