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interview > lovins > lovins 13

Lovins 13 (0:29)
Topic(s): Auto Industry / Car Culture / Efficiency
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Video Transcript

When you improve an automotive technology, you don't necessarily save fuel. For example, since the mid 70s our power transit becomes a third more efficient and about 99 percent of that benefit went into faster acceleration and less than one per cent into saving fuel. That's because, I think, of the incentives that the automakers felt they faced between regulation and the market. That balance can be changed



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