interview > lovins > lovins 14
Lovins 14 (1:14)
Topic(s): Auto Industry / Future Transport / Government
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When we ultimately have a whole road full of very
efficient, clean, safe efficient cars, then it still won't work to have a
billion Chinese or ten million Londoners or Los Angelenos or New Yorkers
driving them. Instead
of running out of oil and air and climate, we'll run out of roads, land
and patience. It's the constraint du jour, so we actually need to get to
grips with having lots of people wanting to drive lots of miles and we need
better ways to get access to mobility, not only cars, but for starters we'll
certainly end up in a bad place if we have lots of driving in very inefficient
cars as we do now. We can already start to see where that's headed. You
wouldn't want to live there, so let's use our technology to make
the cars much more efficient while making them safer, and so on. But meanwhile,
let's also start paying careful attention to how to have great cars and
how to drive them less.
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Created April 2008