interview > lovins > lovins 24
Lovins 24 (0:55)
Topic(s): Auto Industry / Efficiency
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automakers, including all of the big three, have a well-earned reputation for
stomping on their own innovation. They have wonderful engineers who create
miraculous new stuff and meanwhile, the legal and lobbying arms of the same
company are working hard to destroy the market for those products. This has
happened repeatedly and I don't know how they can expect to recruit the
best young engineers once they have that reputation. So it's going to
take a while to overcome it and its really discomforting for people who put
their hearts into developing, for example, the wonderful line of electric
vehicles at GM only to have that effort squashed, to see the company now
scrambling to recreate what they already did. But now they've all left.
In fact, two of them are working for me now.
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Created April 2008