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interview > lovins > lovins 24

Lovins 24 (0:55)
Topic(s): Auto Industry / Efficiency
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Lovins

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Many automakers, including all of the big three, have a well-earned reputation for stomping on their own innovation. They have wonderful engineers who create miraculous new stuff and meanwhile, the legal and lobbying arms of the same company are working hard to destroy the market for those products. This has happened repeatedly and I don't know how they can expect to recruit the best young engineers once they have that reputation. So it's going to take a while to overcome it and its really discomforting for people who put their hearts into developing, for example, the wonderful line of electric vehicles at GM only to have that effort squashed, to see the company now scrambling to recreate what they already did. But now they've all left. In fact, two of them are working for me now.

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