interview > romm > romm 4

Romm 4 (0:42)
Topic(s): Efficiency
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Video Transcript

Well, I think people buy cars to get themselves freedom and mobility. But they do see the weekly fuel bill, and I think that when the price of gasoline goes above a certain level, like $2.50 a gallon, $3 a gallon, fuel economy becomes a top priority for the car-buying public. So a year ago, after Hurricane Katrina, the price of gasoline went above $3 a gallon, there was a great deal of interest in hybrid cars and fuel-efficient cars. More recently, with the price of gasoline coming down, you see a little bit of trail-off of interest. So I think that somewhere in this $2 to $3 a gallon range, fuel economy becomes a major factor in car buying.