interview > romm > romm 6

Romm 6 (0:28)
Topic(s): Car Culture / Efficiency / Electric & Hybrid
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Video Transcript

I think there has been a quantum change from this notion that fuel efficiency means econo-boxes, underpowered small cars. And I think that now, the sexiness of the Toyota Prius, suddenly energy efficiency has become high end—not high end in price, but high tech, let's say. So put it this way. You know, fuel efficiency is now high tech, it's sexy, and I think that's why it's selling.