Car of the Future Open Content Car of the Future Open Content Watch the Program Online

interview > romm > romm 6

Romm 6 (0:28)
Topic(s): Car Culture / Efficiency / Electric & Hybrid
User Comments


© WGBH Educational Foundation

Please watch the clip first. If you plan to use it, review the Rules of Use, then click on the download button.


This clip is licenced under a Creative Commons Attribution Noncommercial 3.0 Unported License.

Creative Commons license: BY-NC

Video Transcript

I think there has been a quantum change from this notion that fuel efficiency means econo-boxes, underpowered small cars. And I think that now, the sexiness of the Toyota Prius, suddenly energy efficiency has become high end—not high end in price, but high tech, let's say. So put it this way. You know, fuel efficiency is now high tech, it's sexy, and I think that's why it's selling.



Topic | Interview | Scene

Car of the Future Home | Send Feedback | Image Credits | Support NOVA

© | Created April 2008

Support provided by

For new content
visit the redesigned
NOVA site