interview > romm > romm 25
Romm 25 (0:50)
Topic(s): Auto Industry / Efficiency
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there's one thing people don't realize, it's that once you
build an SUV car factory, you've got to make a lot of SUVs to get your
money back. So, you know, Detroit, I think, has been very slow to want change.
They just want to make money printing the same type of car over and over and
over again at their factories. I think there's no question that they have
been losing market share steadily for three or four decades—that is to say,
Detroit has—to people who have been delivering fuel-efficient cars, higher
quality cars. I think Detroit is catching up in quality but they still lag
behind in fuel economy. So unless they start, you know, catching on to the new
wave of interest in fuel efficiency, they do risk losing even more market share
to Toyota and Honda.
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Created April 2008