Car of the Future Open Content Car of the Future Open Content Watch the Program Online

interview > romm > romm 25

Romm 25 (0:50)
Topic(s): Auto Industry / Efficiency
User Comments


© WGBH Educational Foundation

Please watch the clip first. If you plan to use it, review the Rules of Use, then click on the download button.


This clip is licenced under a Creative Commons Attribution Noncommercial 3.0 Unported License.

Creative Commons license: BY-NC

Video Transcript

If there's one thing people don't realize, it's that once you build an SUV car factory, you've got to make a lot of SUVs to get your money back. So, you know, Detroit, I think, has been very slow to want change. They just want to make money printing the same type of car over and over and over again at their factories. I think there's no question that they have been losing market share steadily for three or four decades—that is to say, Detroit has—to people who have been delivering fuel-efficient cars, higher quality cars. I think Detroit is catching up in quality but they still lag behind in fuel economy. So unless they start, you know, catching on to the new wave of interest in fuel efficiency, they do risk losing even more market share to Toyota and Honda.



Topic | Interview | Scene

Car of the Future Home | Send Feedback | Image Credits | Support NOVA

© | Created April 2008

Support provided by

For new content
visit the redesigned
NOVA site