interview > white > white 11
White 11 (1:05)
Topic(s): Alt Vehicles / Car Culture / Future Transport
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There's a segment of the consumer, and you can look
at, you can see it when you look at sales statistics, I mean, these are the
people who are buying Priuses, these are the people who are buying Honda
Civics, these are the people who are buying Toyota Yarises, which is a very
small, very European car—it's not at all like your typical American
car. Those people clearly have said, "You know what? This stuff about
being big and bold and V-8 is just bogus. I don't need that any more, I
want a car—I feel smart if I'm in a 4 cylinder car that's
getting 40 mpg."
But there's a big segment that says, "You
know what? It's what I want, I want a big, I want something big,
I've got stuff to haul, I want to feel...." And in the luxury
market, this is absolutely true. And the luxury market's really growing
faster than most other segments of the market and in the luxury market there
has been no- there's been no sort of turning away from, you know, the big
is better and the more powerful is better and the more sophisticated and the
heavier is better. Not really. That's still kind of, I mean, the ultimate
car is still a 12-cylinder German sedan, that hasn't changed.