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Hi Nova,

This White guy has lived off the car industry too long, I think. He talks "image" but does not understand its "culture". And culture is well beyond the car industry, its what society the car company comes out of. If a car company is doing something because of their image, and not their culture, it will be doomed to failure in a changing world eventually. Image smimage.

GM et al come from the culture of destroying competion, by any means, not the honorable means of serving the customer better. Like Tucker and the EV1 (it was destroyed by GM because it was too much competition for the other parts of GM). This is the micro-culture of the American car companies, that is permitted due to the money. Its like the ace high school quarterback getting a free academic ride, on a grand scale. Until these people reconnect with the rest of the USA, they will not succeed.

In many ways the Japanese auto companies are more culturally American than GM. This is why they succeed. MacArthur did a good job while he ran Japan. Now the teacher has to live up to the students' achievements.

Every key innovation in the Prius was invented by an American, originally. Why did an American car company not make it? Even with all the Parnership for a Next Generation Vehicle govenerment support ? Because they are off in their own world, not ours.