Aaron Rich has worked with watches and wristwatches for more than a decade. He began at Christie's auction house in 2000 and in 2003 was instrumental in selling pieces from Eric Clapton's personal watch collection. He then moved to Sotheby's auction house to be Vice President and head of the Watch Department. While there, he saw the rise of the sport watch market and ultimately sold the Rolex "Albino" Daytona for $505,000, a world-record price for a sport model watch and the most money ever paid at auction for a Daytona. He set further world records for an Omega Speedmaster that was worn into space by Apollo 7 astronaut Donn Eisele and a Cartier desk clock with five time zones that was presented to Franklin Roosevelt by Cartier as a gesture of gratitude for his war efforts. Aaron now works as a private watch advisor and appraiser in New York City.