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    20th-Century American Political Buttons

    Appraised Value:

    $2,000 - $3,000

    Appraised on: August 18, 2001

    Appraised in: Indianapolis, Indiana

    Appraised by: Rudy Franchi

    Category: Collectibles

    Episode Info: Politically Collect (#1219)

    Originally Aired: November 3, 2008

    slideshow IMAGE: 1 of 2 Next 

    More Like This:

    Form: Button
    Material: Metal, Paper, Cloth
    Period / Style: 20th Century
    Value Range: $2,000 - $3,000

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    Appraisal Video: (3:08)


    Appraised By:

    Rudy Franchi

    Heritage Auctions

    Appraisal Transcript:
    GUEST: My great-grandfather started this button collection. They had an antique shop about 50 years ago, and he was really into politics, and then after he died, my grandfather added to it and had it...

    APPRAISER: Is that your grandfather there?

    GUEST: Yeah, this is my grandfather with Dan Quayle. We've had it in our family forever, and I really don't know that much about it.

    APPRAISER: You just brought it along to find out...

    GUEST: Yeah, it's been through a fire and a tornado also, so...

    APPRAISER: And survived all of that.

    GUEST: Yeah.

    APPRAISER: Doesn't seem to have done much damage to the buttons. I love political buttons. I think that they're a microcosm of political history for the 20th century, and this collection is almost like a textbook of political button history, because it goes right back to the start. The first campaign button was used in the McKinley campaign in the 1890s. Unfortunately, those are among the most common of political buttons, of the older ones, because such a tremendous volume of them were made. It was a novelty. It was the first time they were available. Before pin-back buttons, people used to wear either daguerreotypes, or they would even have clothing buttons that would have their candidate's name on it. But since the turn of the century, the political button has just dominated the political advertising, until television came in. Now it's a dying art. Political buttons are made almost for sentimental reasons. They have no more real function in a campaign. These are called jugates, which means that there's two candidates on it instead of one, the running mate and the presidential candidate. You're looking in the range of anywhere from $75 to $100 for buttons like this.

    GUEST: Apiece?

    APPRAISER: Yeah. To get to a later button, this is a famous series of buttons called "flashers." They were made by a company called "Variview" in White Plains, New York. Now, this particular button is for Grover Cleveland. Now, based on what we said, that the political button was created in the 1890s, there were obviously no buttons for Grover Cleveland. But we get buttons for Grover Cleveland, Abraham Lincoln, George Washington, because whole series of them were produced. There is a famous series that was done by Kleenex; there was another one that was done by one of the gas companies. Every time you pulled in for gas back in the '50s, you got a political button. We usually get full sets of these coming in, and people, you know, going all the way back to George Washington. Um, the 20th-century ones are interesting because they've taken real buttons and actually reproduced some very valuable buttons.

    GUEST: Yes.

    APPRAISER: But it's obvious because it says on the curl either the name of the oil company or it says "Kleenex" on the curl. So what you do have here are quite a few reproductions in your collection. All of these are... they're not even reproductions, because there was nothing there to reproduce. We call these more like fantasy pieces. They're just created out of whole cloth. So all of these have just minimal value. You know, a few dollars each as a curiosity. But some of these that you have through here, as I said, are in the hundreds. On the whole, I would say... I have been sort of adding all this up in my mind. You have about $2,000 to $3,000 worth of real political buttons here. Yeah, there are some very nice ones--

    GUEST: Wow.

    APPRAISER: --in with the reproductions.

    GUEST: Wow, thank you.

    APPRAISER: Thanks for bringing it in.

    GUEST: Thanks.

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