Moehn Breweriana Poster, ca. 1915
Appraised Value:
$1,500 - $2,000
IMAGE: 1 of 3
Update 11.14.2011:
We contacted appraiser Nicholas Lowry for an updated appraisal of this object in today's market.
• Current Appraised Value: $1,500 - $2,000 (Unchanged)
Lowry notes, "I do not think the value has really changed, although there has been a surge in interest in Breweriana in the past three years."
Appraisal Video: (0:30)
Appraised By:
Nicholas Lowry
Prints & Posters
President
Swann Auction Galleries
Appraisal Transcript:
GUEST: This is a picture my dad got at an auction for about $30. And of the brewery, this is the only part that was ever actually built.
APPRAISER: The Moehn Brewing Company went out of business during Prohibition. This print was done very shortly after the factory opened, and it would have been a projection of what they thought would happen, given the great sales they were having with beer. At auction, this piece would be estimated $1,500 to $2,000. There's a great word for it; we call it "breweriana." It's a treat to say it. It makes me thirsty.

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