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    Moehn Breweriana Poster, ca. 1915

    Appraised Value:

    $1,500 - $2,000

    Appraised on: July 19, 2008

    Appraised in: Chattanooga, Tennessee

    Appraised by: Nicholas Lowry

    Category: Prints & Posters

    Episode Info: Tasty Treasures (#1520)
    Chattanooga, Hour 2 (#1311)

    Originally Aired: April 6, 2009

    slideshow IMAGE: 1 of 3 Next 

    More Like This:

    Form: Poster
    Material: Paper
    Period / Style: 20th Century
    Value Range: $1,500 - $2,000

    Update 11.14.2011:

    We contacted appraiser Nicholas Lowry for an updated appraisal of this object in today's market.

    • Current Appraised Value: $1,500 - $2,000 (Unchanged)

    Lowry notes, "I do not think the value has really changed, although there has been a surge in interest in Breweriana in the past three years."

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    Appraisal Video: (0:30)


    Appraised By:

    Nicholas Lowry
    Prints & Posters
    Swann Auction Galleries

    Appraisal Transcript:
    GUEST: This is a picture my dad got at an auction for about $30. And of the brewery, this is the only part that was ever actually built.

    APPRAISER: The Moehn Brewing Company went out of business during Prohibition. This print was done very shortly after the factory opened, and it would have been a projection of what they thought would happen, given the great sales they were having with beer. At auction, this piece would be estimated $1,500 to $2,000. There's a great word for it; we call it "breweriana." It's a treat to say it. It makes me thirsty.

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