John Falter ”Saturday Evening Post“ Illustration

Value (2007) | $100,000 Auction$175,000 Insurance

GUEST:
Well, the little girl is me at age five. And the little boy in the pseudo spacesuit was a young neighbor. And we were posing for my stepfather, John Falter, who was one of the artists painting for the Saturday Evening Post.

APPRAISER:
Well, when we think of American illustrator art, everyone thinks of Norman Rockwell.

GUEST:
Yes.

APPRAISER:
Especially because of the very high prices that his art has been bringing and because he's done a lot of Saturday Evening Post covers.

GUEST:
Yeah. Yeah.

APPRAISER:
But Norman Rockwell called John Falter one of America's most gifted illustrators. This is a fantastic cover. The fact that you have this picture, which depicts you in the same pose, just really is a charming, charming piece.

GUEST:
Mm-hmm. We were in my stepfather's studio, outside San Francisco, and the background is all creative license.

APPRAISER:
John Falter, like a lot of the other Saturday Evening Post artists, has not risen to the sort of Norman Rockwell level. But there has been a lot more interest in this kind of second-tier sort of artist.

GUEST:
Mm-hmm.

APPRAISER:
As you probably know, about ten years ago, or earlier, this was a very hard thing to sell.

GUEST:
Yes, it was.

APPRAISER:
People weren't really looking for this. The market price on a picture like this was barely $5,000 to $7,000. It crept up to $10,000 to $15,000. Now, you've gotten this appraised. How much do you think it's valued at?

GUEST:
50,000.

APPRAISER:
Well, this surge in price has only happened in the past five years.

GUEST:
Mm-hmm.

APPRAISER:
And although it hasn't been record-breaking, to the point of Rockwell,

GUEST:
Mm-hmm.

APPRAISER:
it's been record-breaking

GUEST:
Right.

APPRAISER:
towards Mr. Falter's prices. A few years ago, A Saturday Evening Post cover of Yankee Stadium, at auction, brought $150,000.

GUEST:
That's a lot of money. Yes.

APPRAISER:
Now, Yankee Stadium, in the 1947 cover, is kind of a specialized category.

GUEST:
Right, right.

APPRAISER:
This subject, though, is just as wonderful. As a presale auction estimate, something like this we would put between $100,000 to $150,000. Okay. And I'm sure, since this is an heirloom

GUEST:
Well, the little girl is me at age five. And the little boy in the pseudo spacesuit was a young neighbor. And we were posing for my stepfather, John Falter, who was one of the artists painting for the Saturday Evening Post.

APPRAISER:
Well, when we think of American illustrator art, everyone thinks of Norman Rockwell.

GUEST:
Yes.

APPRAISER:
Especially because of the very high prices that his art has been bringing and because he's done a lot of Saturday Evening Post covers.

GUEST:
Yeah. Yeah.

APPRAISER:
But Norman Rockwell called John Falter one of America's most gifted illustrators. This is a fantastic cover. The fact that you have this picture, which depicts you in the same pose, just really is a charming, charming piece.

GUEST:
Mm-hmm. We were in my stepfather's studio, outside San Francisco, and the background is all creative license.

APPRAISER:
John Falter, like a lot of the other Saturday Evening Post artists, has not risen to the sort of Norman Rockwell level. But there has been a lot more interest in this kind of second-tier sort of artist.

GUEST:
Mm-hmm.

APPRAISER:
As you probably know, about ten years ago, or earlier, this was a very hard thing to sell.

GUEST:
Yes, it was.

APPRAISER:
People weren't really looking for this. The market price on a picture like this was barely $5,000 to $7,000. It crept up to $10,000 to $15,000. Now, you've gotten this appraised. How much do you think it's valued at?

GUEST:
50,000.

APPRAISER:
Well, this surge in price has only happened in the past five years.

GUEST:
Mm-hmm.

APPRAISER:
And although it hasn't been record-breaking, to the point of Rockwell,

GUEST:
Mm-hmm.

APPRAISER:
it's been record-breaking

GUEST:
Right.

APPRAISER:
towards Mr. Falter's prices. A few years ago, A Saturday Evening Post cover of Yankee Stadium, at auction, brought $150,000.

GUEST:
That's a lot of money. Yes.

APPRAISER:
Now, Yankee Stadium, in the 1947 cover, is kind of a specialized category.

GUEST:
Right, right.

APPRAISER:
This subject, though, is just as wonderful. As a presale auction estimate, something like this we would put between $100,000 to $150,000. Okay. And I'm sure, since this is an heirloom Yeah. in your family, this is something that you're going to want to keep.

GUEST:
Absolutely. Mm-hmm.

APPRAISER:
I would say for an insurance value, you should put at least $175,000 on it.

GUEST:
Yeah.

APPRAISER:
in your family, this is something that you're going to want to keep.

GUEST:
Absolutely. Mm-hmm.

APPRAISER:
I would say for an insurance value, you should put at least $175,000 on it.

GUEST:
Okay. Thank you.

Appraisal Details

Appraiser
Heritage Auctions
New York, New York
Appraised value (2007)
$100,000 Auction$175,000 Insurance
Event
Louisville, KY (July 28, 2007)
Period
20th Century

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