1932 Los Angeles Olympic Games Banner
This is a banner from the 1932 Los Angeles Olympics. My dad was 18 years old and lived in Roanoke, Virginia, and wanted to go to the Olympics. And, uh, his parents said no. So he took the Model A Ford and he and a buddy drove from Roanoke to L.A. in 1932. Imagine what that kind of trip was. And, uh, his mom-- when she found out he'd left she feigned a heart attack to get the police involved, and they never could find him. So he went to the Olympics, got this banner off of the L.A. Coliseum, and came back to Roanoke, and we've kept it ever since. And I've had it, uh, since about 1955.
This in fact hung at the Los Angeles Coliseum in 1932. The country was in the shadow of the Depression at the time. In fact, the world was. No other country bid to hold the Olympics that year. Los Angeles was the only city that put in a bid to host the Olympics.
So, what you've got here is one that actually hung in L.A., proclaiming proudly... It says, "Altius, citius, fortius."
Okay, which in Latin means?
Higher, swifter, stronger.
Right, so you have a cloth banner. All of the characters and graphics have been appliquéd, or ironed on. Colors are still vibrant. You can still see the red, white and blue. There's a little fading and a little fraying along the bottom edge, and there's some toning by the "S" in Los Angeles. It really does not detract at all from the visual quality, certainly, and from the value of the piece.
It's a really unique piece, and at auction, this type of items sells for $500 to $1,000.
Wow. That's interesting.
Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.
Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."
Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.
Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.
Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.
Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.
Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.