Buffalo Brewing Company Advertisement

Value (2012) | $20,000 Auction

The last time we had this image, we marketed it as the greatest western image ever conceived. And I think that that is...personifies this image. It doesn't get any better. You have a semi-clad Native American Indian riding bareback on a buffalo through a horseshoe in the sky. It sort of epitomizes everything. It was the Buffalo Brewing Company that distributed this calendar. It was manufactured in 1901 by Stecher Lithography Company in Rochester, New York. Buffalo Brewing was in my hometown of Sacramento, California, and they produced beer. Most of their advertisements ran the period of 1900 to roughly 1918. Their advertising is generally of the highest quality. They paid premiums for it. It's sometimes been compared to that of Coca-Cola in their advertising campaign. You collect this kind of material. I'm interested what prompted you to purchase this.

Well, a friend of mine recommended that I purchase this piece. I saw it, I really enjoyed it. It was a lot of money to me at the time that I purchased it about 20 years ago. But he suggested to me that if I bought a quality piece, it would probably hold its value and maybe appreciate. But I really bought it because I really enjoyed it.

Do you mind if I ask what you paid for it 20 years ago?

Yes, I paid $1,500 for it.

$1,500. Well, the last one that we sold realized $20,000, which was three years ago.


And I believe that this one would realize the same amount today. There's only about 11 of them known.

That's a lot of money.

It's a great image.

I really enjoy it, so I'll probably keep it anyway.


Appraisal Details

Sacramento, CA
Update (2012)
$20,000 Auction
Appraised value (1998)
$20,000 Auction
Los Angeles, CA (August 01, 1998)

Executive producer Marsha Bemko shares her tips for getting the most out of ANTIQUES ROADSHOW.

Value can change: The value of an item is dependent upon many things, including the condition of the object itself, trends in the market for that kind of object, and the location where the item will be sold. These are just some of the reasons why the answer to the question "What's it worth?" is so often "It depends."

Note the date: Take note of the date the appraisal was recorded. This information appears in the upper left corner of the page, with the label "Appraised On." Values change over time according to market forces, so the current value of the item could be higher, lower, or the same as when our expert first appraised it.

Context is key: Listen carefully. Most of our experts will give appraisal values in context. For example, you'll often hear them say what an item is worth "at auction," or "retail," or "for insurance purposes" (replacement value). Retail prices are different from wholesale prices. Often an auctioneer will talk about what she knows best: the auction market. A shop owner will usually talk about what he knows best: the retail price he'd place on the object in his shop. And though there are no hard and fast rules, an object's auction price can often be half its retail value; yet for other objects, an auction price could be higher than retail. As a rule, however, retail and insurance/replacement values are about the same.

Verbal approximations: The values given by the experts on ANTIQUES ROADSHOW are considered "verbal approximations of value." Technically, an "appraisal" is a legal document, generally for insurance purposes, written by a qualified expert and paid for by the owner of the item. An appraisal usually involves an extensive amount of research to establish authenticity, provenance, composition, method of construction, and other important attributes of a particular object.

Opinion of value: As with all appraisals, the verbal approximations of value given at ROADSHOW events are our experts' opinions formed from their knowledge of antiques and collectibles, market trends, and other factors. Although our valuations are based on research and experience, opinions can, and sometimes do, vary among experts.

Appraiser affiliations: Finally, the affiliation of the appraiser may have changed since the appraisal was recorded. To see current contact information for an appraiser in the ROADSHOW Archive, click on the link below the appraiser's picture. Our Appraiser Index also contains a complete list of active ROADSHOW appraisers and their contact details and biographies.