Buster Brown Shoes Advertisement Sign, ca. 1919

Value (2012) | $5,000 Auction$10,000 Insurance

It's been in my family since about 1919. My father asked the Buster Brown Company if they would send him a sign. It used to have prices of the shoes on it.

Little placards, right.

But he knew that with the arms outstretched like this, it would be perfect for displaying the helium balloons that he sold weekends.

In 1878, George Brown had an idea to start mass-producing shoes and selling them. In and around 1902, it was Richard Felton Outcault that came out with the Buster Brown comic strip with his dog, Tige. Now, two years later, they all get together. We've got George Brown and Outcault coming together to give us Buster Brown and Tige as one of the most recognizable icons for shoes in the world. And from that point on, Buster Brown Shoes have become part of the American iconic history as far as shoes, utilitarian items, but also in advertising. This is an early piece. You can see the face here, the way that the eyes pop out. I would definitely agree that this is from in and around the 1919 time period, which makes this very early. It's lithograph on tin plate that has been die-cut. Everything is original. It's an incredible piece as far as advertising collectibles go, and if I were to estimate this at auction, I would estimate it in and around the $5,000 to $7,000 price range.

Oh, my Lord.

But for insurance purposes, easily a $10,000 piece because to try and replace this piece would be very difficult because of the incredible condition that you've kept this in.

Well, I was just hoping that it was worth more than the $35 it took to ship it down.

Appraisal Details

TreasureQuest Appraisal Group, Inc.
Hobe Sound, FL
Update (2012)
$5,000 Auction$10,000 Insurance
Appraised value (2003)
$5,000 Auction$10,000 Insurance
Savannah, GA (July 12, 2003)
November 12, 2012: We contacted appraiser Timothy Luke for an updated appraisal in today's market.

Current Appraised Value: $5,000 - $10,000 (Unchanged)

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