Roadshow's Most Wanted Case Number

RMW-005

Date of Incident

1928 - 1934

Seeker

The Coca-Cola Company

Location

United States

What's Missing

Three Coca-Cola advertisement paintings by Norman Rockwell.

Case Status

Ongoing

Case Summary

Starting in the late 1920s through the mid-1930s, Coca-Cola commissioned Norman Rockwell to paint six advertisement illustrations for the company, featuring their iconic green bottles and idyllic all-American imagery. These original illustrations were then reproduced in calendars, billboards, and print publications.Today, three of the six Rockwell illustrations are in Coca-Cola's possession, while the other three are missing, having been lent out for use in publications and never returned.

Resources

Coca-Cola Company Archive website
Coca-Cola Company Archive: (404) 676-3491