05.17.2019

Radhika Jones, Editor-in-Chief of Vanity Fair

Christiane Amanpour speaks to the editor-in-chief of Vanity Fair, Radhika Jones, about her first year heading the influential magazine, why she’s put diversity front and center, and what Vanity Fair’s role will be in the 2020 race.

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'VANITY FAIR' AND THE BIG, GLOSSY MAGAZINE, AT 'VANITY FAIR' THEY WENT DOWN 27% OVER 2018, AND I JUST WONDER HOW YOU -- YOU KEEP THE PROFILE IN THIS ERA?

WELL, A FEW THINGS.

ONE, JUST TO BE CLEAR CIRCULATION IS NOT ONLY STABLE, BUT RISING, AND SO THAT'S ANOTHER IMPORTANT BAROMETER OF READER ENGAGEMENT AND LOYALTY AND SO WE'RE FEELING GOOD ABOUT THAT.

THERE ARE SIMPLY FEWER NEWSSTANDS THAN THERE USED TO BE SO WE GRAPPLE WITH THAT PROBLEM FOR SURE.

I AM VERY BULLISH ON THE PRINT MAGAZINE FOR A NUMBER OF REASONS.

ONE OF THEM IS THAT COVERS THAT WE'RE SEEING STILL HOLD A LOT OF POWER, AND THE THING IS THAT THEY HOLD POWER PRECISELY BECAUSE OF THE DIGITAL ENVIRONMENT BECAUSE WHEN WE RELEASE A COVER NOW WE DO IT DIGITALLY.

WE DO IT ON INSTAGRAM AND ON OUR OWN SITE AND WE DO IT ON TWITTER AND WE ARE FINDING ENGAGEMENT WITH READERS WHO HADN'T COME ACROSS 'VANITY FAIR' BEFORE AND THEY DO NOW BECAUSE IT TURNS UP IN THEIR FEEDS AND WE ARE REACHING MORE PEOPLE AND THAT'S EXCITING.

THE OTHER THING IS PRINT STILL MATTERS EVEN AS A CONVERSATION DRIVER AND WE SAW THAT WITH LINA WAITE AND WE SAW THAT WITH THE BETO O'ROURKE COVER.

THAT HAS CREATED A HUGE AMOUNT OF INTEREST.

IT WAS SO, OBVIOUSLY, TEAMED TO COME OUT AS HE DECLARED HIS RUN FOR PRESIDENCY, BUT HE THEN GOT A BIT EMBARRASSED ABOUT THE TAG LINE THE 'I WAS BORN TO BE IN IT.'

I WANT TO KNOW WHAT HE SAID ABOUT IT.

YOU GOT A LITTLE GOV FOR IT, AND PROBABLY UNFAIRLY BECAUSE THE QUOTE WAS DIFFERENT AND IT SEEMED A LITTLE CHEEKY.

RIGHT.

AS THOUGH I WERE BORN --

WHEN YOU SAW IT, DID YOU THINK THAT?

I WAS FRUSTRATED, TO BE HONEST WITH YOU.

WELCOME TO THE NBA, MAN.

THAT THAT WAS THE QUOTE THAT THEY CHOSE TO USE.

WHAT DO YOU MAKE OF THAT.

I'M GLAD TO BE IN THE NBA, TOO.

NO, I THINK IT'S FUNNY TO REMEMBER, BUT TWO MONTHS AGO BETO O'ROURKE HAD NOT BEEN PROFILED BY A MAJOR NATIONAL MEDIA OUTLET.

IT SEEMS CRAZY NOW CONSIDERING HOW MUCH PEOPLE KNOW ABOUT HIM, BUT HE HAD OBVIOUSLY COME -- HE'D RISEN UP THROUGH HIS RACE WITH TED CRUZ AND HE WAS A FIGURE OF TOTAL AS IT NATION AND I WAS HEARING ABOUT HIM ON THE EAST COAST AND THE WEST COAST AND HE WAS INTERESTING TO DONORS AND IT WAS A COMPETITIVE STORY TO BE THE FIRST OUTLET TO BE ABLE TO TELL HIS STORY NATIONALLY, AND SO I'M REALLY PROUD OF IT.

I'M PROUD THAT WE GOT IT, AND I'M PROUD THAT IT IS STILL

About This Episode EXPAND

Christiane Amanpour speaks with writer Robin Wright about the troubling state of U.S. foreign diplomacy; Hatice Cengiz about her late fiancé, Jamal Khashoggi; and editor-in-chief of Vanity Fair Radhika Jones about her first year at the magazine. Hari Sreenivasan speaks with filmmaker Rachel Lears about her film “Knock Down the House.”

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