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THE SECRET LIFE OF THE BRAIN Online
will have two components: a companion site
for the series and a separate site dedicated to
outreach training and education. The sites
will promote viewership of the series, as well
as provide information on how to utilize the
series and related resources for adult community
education, for adolescent informal learning,
and for generating an interest in careers in
science and related fields.
THE SECRET LIFE OF THE BRAIN Online
Outreach Center is an interactive, multimedia educational
site with everything a busy outreach professional
needs to design activities that effectively
utilize all of the project resourcesóvideo, print,
and web. The site includes turn-key tools for producing
outreach, such as press releases, flyers,
newsletter articles, and downloadable logo art.
Specially designed activity plans based on streaming
video from the series provide strategies for
maximizing the usage of THE SECRET LIFE OF
THE BRAIN in informal educational and community settings. Regular project updates will keep
public television stations and community partners
informed of new developments and opportunities.
THE SECRET LIFE OF THE BRAIN companion
site will feature several multimedia, interactive
areas dealing with general topics of brain science,
such as a tour of brain anatomy and a
visual explanation of brain scanning. The site
will be media-rich and exciting enough for students
but content-heavy for adults interested in
exploring the brain. For each of the five
episodes of the series, the web site will feature
a closer look at an intriguing topic. The close-ups
will give the user a chance to fully understand
some of the more complicated aspects of
brain science. The companion site will launch
on January 8, 2002 at www.pbs.org/brain.
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