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THE SECRET LIFE OF THE BRAIN
Outreach Center
Intro to Series Outreach Materials Publicity Materials Episode Promos
Partners

The following is a list of national organizations that have agreed to participate in the outreach for THE SECRET LIFE OF THE BRAIN on both the local and national levels. These Outreach Partners share an interest in the sciences and education, both formal and informal, and have a particular concern for reaching the underserved, especially minorities and women. Each organization has a unique perspective to offer and different means to address the topics, depending on their missions and constituencies. Call or email the contact person listed to get information about local chapters or key members who may collaborate with you on developing local outreach.

These Outreach Partners may act as
  • resources for scientific information
  • resources on educational practices and techniques
  • resources on health, educational, or community service organizations
  • liaisons between public television stations and people or organizations engaged in neuroscience and brain research
  • partners in planning local events
  • distributors of information about the series and outreach through their chapters' listserves, mailing lists, newsletters, and web sites
In preparation for contacting Partners, organizers should assess the needs of their own communities to determine who are the key people or organizations that can contribute to the planning process. These will vary by community. What are the successful informal science educational programs in your area? Can they act as liaisons in relating informal educational outcomes to school curricula by coordinating learning activities with classroom science teachers' lesson plans? Which agencies offer services unique to your community, to target audiences, or to disease-specific groups covered in the series? Who are the leaders in neuroscience and related fields who can speak to youth and act as role models to inspire interest in careers in the sciences? Do any businesses in your area offer programs for employees that address issues related to health? Are there parenting or "Ready To Learn" programs active in your community? Is your station or organization currently involved in any outreach or other programs related to science, neuroscience or the disorders and issues addressed in the series?

As broadcasters of THE SECRET LIFE OF THE BRAIN, public television stations are key to the success of this outreach campaign. Call or email the Outreach Contacts at Thirteen/WNET New York listed in the Contact Information section to be connected to your local public television station.

American Association for the Advancement of Science (AAAS)
AAAS is the world's largest general science organization and publisher of the peer-reviewed journal Science. AAAS serves as an authoritative source for information on the latest developments in science and bridges gaps among scientists, policymakers and the public to advance science and science education. AAAS's mission is to further the work of scientists and facilitate cooperation among them, foster scientific freedom and responsibility, improve the effectiveness of science in the promotion of human welfare, advance education in science and increase the public's understanding and appreciation of the promise of scientific methods in human progress.

1200 New York Avenue, N.W.
Washington, DC 20005-3920

Contact: Maria Sosa, Project Director
Tel: 202.326.6670
www.aaas.org

Association for the Education of Teachers in Science (AETS)
AETS ia an organization to promote leadership in, and support for those involved in, the professional development of teachers of science. AETS serves educators involved in the professional development of teachers of science, including science teacher educators, staff developers, college-level science instructors, education policymakers, instructional material developers, science supervisors/specialists/ coordinators, lead/mentor teachers, and all others interested in promoting the development of teachers of science.

College of Education
Dept. of Early Childhood Education
Georgia State University
Atlanta, GA 30303

Contact: Molly Weinburgh, President
Tel: 404.651.2584
Fax: 404.651.1495
Email: mweinburgh@gsu.edu

Association of Science-Technology Centers, Inc. (ASTC)
ASTC is an organization of science centers and museums dedicated to furthering the public understanding of science. ASTC encourages excellence and innovation in informal science learning by serving and linking its members worldwide and advancing their common goals. Through a variety of programs and services, ASTC provides professional development for the science center field, promotes best practices, supports effective communication, strengthens the position of science centers within the community at large, and fosters the creation of successful partnerships and collaborations.

1025 Vermont Avenue, N.W., Suite 500
Washington, DC 20005-3516

Contact: Anna Perez-Pelaez
Tel: 202.783.7200
Fax: 202.783.7207
Email: info@astc.org
www.astc.org

Association for Women in Science (AWIS)
With a network of 72 local chapters, the Association for Women in Science (AWIS), founded in 1971, is the largest multi-disciplinary science organization for women in the United States. The Association is dedicated to achieving gender equity and full participation for women in science, mathematics, engineering and technology. AWIS works toward accomplishing its goals through publishing, conducting complete studies and projects aimed at encouraging girls at a young age to begin studying the sciences, and by developing measures and mechanisms to meet the needs of women in the sciences at all levels of education and employment. AWIS's mentoring program is designed to encourage and retain undergraduate and graduate women in science and engineering. The program includes small group meetings, large workshops with prominent speakers, laboratory experience, and exposure to scientific conferences.

National Office
1200 New York Avenue, N.W., Suite 650
Washington, DC 20005

Contact: Catherine Didion, Executive Director
Tel: 202.326.8940
Fax: 202.326-8960
Email: awis@awis.org
www.awis.org

Boys & Girls Clubs of America
Boys & Girls Clubs of America comprises a national network of 2,800 neighborhood-based facilities annually serving more than 3.5 million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," Clubs provide guidance- oriented programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key programs emphasize character and leadership development, education and career development, health and life skills, the arts, and sports, fitness and recreation.

National Headquarters
1230 West Peachtree Street NW
Atlanta, GA 30309

Contact: Judith J. Carter, M.Ed., Senior Vice President, Program Services
Tel: 404.487.5700
www.bgca.org

Indians into Medicine (INMED)
INMED is a comprehensive program offering educational support for students from elementary through professional school levels. An important aspect of the program is the large concentration of Indian health career students, over 100 each year, who participate in INMED's academic year support program. Another 100 Indian students attend INMED's annual summer enrichment sessions at the junior high, high school and medical preparatory levels, which bolster participants' math and science backgrounds and introduce them to health careers. INMED also prepares students to enroll in nursing, clinical psychology, and other health programs. INMED support services include academic and personal support for college and professional students, and assistance with financial aid applications.

University of North Dakota School of Medicine
P.O. Box 9037
Grand Forks, ND 58202-9037

Contact: Eugene DeLorme, Director
Tel: 701.777.3037
Fax: 701.777.3277
www.med.und.nodak.edu/depts/inmed/home.htm

National Council of La Raza (NCLR)
The Washington, DC-based National Council of La Raza (NCLR) is the largest constituency-based national Hispanic organization in the U.S. and the leading Hispanic advocacy organization. NCLR's 250 affiliates are all non-profit, Hispanic-serving organizations in 38 states, the District of Columbia, and Puerto Rico. NCLR has developed its own bilingual math and science curriculum, Academia del Pueblo-Math and Science (ADP-MAS), for use in informal education settings, such as afterschool programs.

1111 19th Street, N.W., Suite 1000
Washington, DC 20036

Contact: Monique Miller, Supplemental Education Coordinator
Tel: 202.776-1756
Fax: 202.776-1792
www.nclr.org

Society for Neuroscience (SFN)
The Society for Neuroscience is the world's largest organization of scientists and physicians dedicated to analyzing the nervous system and its role in everything we do. The Society serves to bring together scientists of various backgrounds in order to facilitate the advance of research on the nervous system, which leads to a better understanding of how the brain works and new ways to treat nervous system disorders. The Society is also concerned with informing the general public about the progress and benefits of neuroscience research and promoting education in this field. Founded in 1970, the Society now has over 25,000 members from the U.S.A., Canada, and Mexico, and foreign members from many other countries in the world. More than 10,000 scientific reports, representing the latest research in the field, are presented at each of the Society's annual meetings. The Society publishes a major professional journal, The Journal of Neuroscience, as well as a number of publications for lay readers.

11 Dupont Circle, N.W. , Suite 500
Washington, DC 20036

Contact: Executive Director
Tel. 202.462.6688
Email: info@sfn.org
www.sfn.org