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Thirteen's Communications Group's
comprehensive communications plan to
launch the PBS broadcast of THE SECRET
LIFE OF THE BRAIN will
- build the largest possible audience for the series
- promote the program both on and off the television pages
- capitalize on David Grubin's reputation for excellence in documentary filmmaking and
promote the quality programming presented
by David Grubin Productions in partnership
with Thirteen/WNET New York
The publicity campaign for THE SECRET LIFE OF
THE BRAIN will target broadcast media, wires and
syndicates, monthly magazines, weekly and daily
publications, consumer and special-interest magazines,
and television book supplements.
A four-color press kit for THE SECRET LIFE OF
THE BRAIN will include a press release, episode
descriptions, biographical information on producers,
a feature and/or fact sheet, and black-and-white
photos. The kit will be mailed to approximately
1,500 press nationwide. Screening cassettes
of THE SECRET LIFE OF THE BRAIN will
also be serviced to television critics and special-interest
writers in the top 50 markets for review.
A color mailing will be sent to TV book editors in
the top 50 markets for cover consideration.
Thirteen's Communications Group and Station
Relations department will update the PBS system
with new information and alert stations about the
preview feed. In addition, the Communications
Group will service local market program information
directors and program guide editors with
press releases, features and photography to help
with local promotion and secure placements.
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