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THE SECRET LIFE OF THE BRAIN
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Publicity

Thirteen's Communications Group's comprehensive communications plan to launch the PBS broadcast of THE SECRET LIFE OF THE BRAIN will
  • build the largest possible audience for the series
  • promote the program both on and off the television pages
  • capitalize on David Grubin's reputation for excellence in documentary filmmaking and promote the quality programming presented by David Grubin Productions in partnership with Thirteen/WNET New York
The publicity campaign for THE SECRET LIFE OF THE BRAIN will target broadcast media, wires and syndicates, monthly magazines, weekly and daily publications, consumer and special-interest magazines, and television book supplements.

A four-color press kit for THE SECRET LIFE OF THE BRAIN will include a press release, episode descriptions, biographical information on producers, a feature and/or fact sheet, and black-and-white photos. The kit will be mailed to approximately 1,500 press nationwide. Screening cassettes of THE SECRET LIFE OF THE BRAIN will also be serviced to television critics and special-interest writers in the top 50 markets for review. A color mailing will be sent to TV book editors in the top 50 markets for cover consideration.

Thirteen's Communications Group and Station Relations department will update the PBS system with new information and alert stations about the preview feed. In addition, the Communications Group will service local market program information directors and program guide editors with press releases, features and photography to help with local promotion and secure placements.