From her award-winning magazine, Martha Stewart Living, to her bestselling product lines, Martha Stewart shares the creative principles and practical ideas that have made her America’s most trusted guide to stylish living. Millions of consumers rely on Martha Stewart as their arbiter of style and taste and their guide to all aspects of everyday living – from cooking and entertaining to decorating and gardening, and much more. Martha’s unique business sense and creative vision is the framework for Martha Stewart Living Omnimedia, and the expansive multimedia portfolio that encompasses award-winning media and merchandise, including Martha Stewart Living and Everyday Food magazines, the marthastewart.com website, the Emmy Award-winning television show, The Martha Stewart Show on Hallmark Channel, the Martha Stewart Living line of home-improvement products at The Home Depot, the Martha Stewart Collection of home products exclusively at Macy’s, the Martha Stewart Home Office line with Avery at Staples, Martha Stewart Pets products at PetSmart, Martha Stewart Crafts, and more. The company recently entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013.
Watch the full Finding Your Roots episode: Martha Stewart, Margaret Cho, and Sanjay Gupta.