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Dan Ariely


Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of economics. He is also a founding member of the Center for Advanced Hindsight. In addition, Dan is the author of The New York Times bestseller “Predictably Irrational: The Hidden Forces that Shape Our Decisions” (2008), and “Perfectly Irrational: The Unexpected Ways We Defy Logic at Work and at Home” (to be published in June 2010). He writes a blog, Predictably Irrational.

Sure, we’re thrifty now, but what about when the economy improves?

Work hours slashed. A spouse laid off. The family funds gone with Bernie Madoff. For one reason or another, the recession has forced most of us to take a long, hard look at our budget and give our spending habits a good old overhaul. And that hasn’t been all bad. Surveys show that we’re saving [...]