Now, this would be a good story:
“In a tacit admission that burning coal endangers the health of many, many Americans, a new public relations website sponsored by Peabody Energy, coalcares.org, is giving out free inhalers to ‘any family living within 200 miles of a coal plant.’ And each inhaler even comes with a $10 coupon toward the cost of asthma medicine.”
But, although some got their hopes up, the story isn’t real. Coalcares.org, which launched today, is an elaborate, Onion-esque hoax in the spirit of professional hijinxers the Yes Men (and, yes, the hoax was made with help from the Yes Men).
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