Kevin Knoblock spent three days looking for a photograph of a Doberman Pinscher drowning in an icy pond or falling through a sheet of ice. The closest thing he could find was video footage of a Doberman Pinscher playing in the snow.
“Newt called me after he watched the documentary,” said Knoblock, the director and writer of the web biopic “Rebuilding the America We Love” about and commissioned by Republican presidential candidate Newt Gingrich. “His first comment was, ‘How come you didn’t get the Doberman Pinscher part right?’ We laughed when I told him how impossible it was to find the right picture.”
Knoblock dedicated a solid three minutes of the 16-minute video exploring Gingrich’s love for animals. ”I wanted to do a get-to-know-the-candidate video,” said Knoblock, about how “softer” personal details are often sidelined by weightier topics on the campaign trail. “We wanted to load it up with emotions and feelings.”
On March 9, this video was released on YouTube, available to stream on the campaign website under the “Meet Newt” page. The premiere was announced to the virtual world through Google+ posts, tweets and Facebook likes. In a week, it received more than 14,000 views on YouTube.
“YouTube is free,” said Knoblock. “Traditionally all the money goes to buying television airtime but now campaigns have the option getting millions of eyeballs for free online.”
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