Heather Armstrong is the brains and the personality behind Dooce.com, one of the most popular blogs on the interwebs. Readers love her arty pictures, poop-based sense of humor and confessional style. And they love them to the tune of about 4 million page views a month. While many women don’t love the term “mommy blogger,” Armstrong will roll with it: “Well, I am a mom and I blog … I think what people take offense to is the ‘mommy’ part. I think people think it diminishes what we do. But for me, I feel like if you come to my website, and you see what I do it speaks for itself.”
Armstrong’s Twitter feed certainly speaks loud and clear. In this video, she describes how a long struggle with a broken washer brought a major appliance company to its knees, in less than 140 characters.