The Fat Monkey, or Macaco Gordo, was designed by Dutch artist Florentijn Hofman to coincide with Pixel Show 2010, a design conference held last month in Sao Paolo, Brazil. With an inflatable base, covered in 10,000 flip-flops — which serve as pixels — the 45-foot-long monkey sprawls across a park in the center of the city.
Hofman is an artist known for playful, extremely large renditions of animals and toys. In 2009, he constructed inflatable rubber duckies, as tall as 40 feet, which bobbed in harbors across the globe. The same year, Hofman filled a gallery in the Hague with outsized stuffed animals, strewn across a floor as if dropped there by giant children.