Gogol Bordello released a new music video earlier this week for “Immigraniada (We Comin’ Rougher),” a song performed by lyricist and frontman Eugene Hütz during an interview with Need to Know earlier this summer. In that interview, Hütz explains the lyrics of “Immigraniada (We Comin’ Rougher)” as fighting words that support immigrants in the face of what he calls, “double standards of immigration policies of most hosting countries and the uncompromising belief in a freedom of choice of your residence.”
“We wanted to make a video that stimulates against judgementality,” says Hütz, who came to the U.S. in 1991 after living in several refugee camps in the wake of the Chernobyl disaster. “Through our music and travels, we’ve become the unofficial ambassadors for immigrants around the globe. We wanted this song to be somewhat anthemic for our fans, in a generational sense, and to support the movement of world citizenship as an antidote to the reactionary global politics that separate communities worldwide.”
Directed by Isaiah Seret, who has shot videos for San Franciscan folk star Devendra Banhart and the grassroots organization U.S. Campaign for Burma, Gogol Bordello’s video for “Immigraniada” depicts a day in the life of an immigrant in the U.S., and spotlights the muticultural members of the band.