This website is no longer actively maintained
Some material and features may be unavailable

The Daily Need

Canada’s latest stunt in its long history of scaring us safe

Photo: Handout/

In this week’s news of, “That sounds crazy … are you sure that’s a good idea, Canada? What the hell, do it anyway,” CTV reports, “A 3-D image of a young girl chasing a ball into the street is the newest effort to prevent pedestrian accidents in West Vancouver.”

You might be thinking, ’3-D — sounds bad-ass.’ And so was I.

CTV even titled the article, “Hologram of girl warns B.C. drivers to be alert.”

Hologram. No way! Awesome.

However, the following line gave me some pause, “The $15,000 illusion, paid for by, will be installed for a week…”

Maybe 15,000 in future space credits can fund a hologram for a week, but $15,000 — even Canadian dollars — is not putting a hologram on a West Vancouver street for even 30 seconds. Nice try CTV.

Take a look at the supposed hologram, above.

Apparently, it is just a painting of a child on pavement. It will appear to be three dimensional when cars get within 100 feet (with the intention of simulating a potential pedestrian accident scenario).

In all seriousness, and according to, most child pedestrian-related injuries occur in the fall at the start of each school year. Every week, the group says, two children die from being hit by a car in British Columbia alone.

Still, the campaign is just another example of that classic Canadian out-of-the-box (extreme) thinking. A few years ago, a similar Canadian group,, produced the following public service announcements for on the job safety. A tradition continued of scaring you safe.

Tom McNamara is associate producer of Blueprint America.

  • thumb
    The admission arms race
    From ProPublica, an in-depth look at the ways in which colleges can pump up their stats.
  • thumb
    Home-grown terrorism
    The story of the Boston bombers is still unfolding at high speed, but counterterror officials believe the brothers were Islamic extremists.
  • thumb
    Boston reading guide
    Need to play catch up? Here's a full list of resources for more on what's going on in Boston.


  • Tc The She

    Those ads are very frightening, but they are also truthful in that companies should make it a priority to protect their workers. Let’s use BP’s lack-of-attempt-turned-tragedy as an example of how these ads clearly aren’t blown out of proportion. I also find it completely out of line that you think Canada’s way of problem-solving ‘extreme’. Though the cost of the painting is definitely a bit over-the-top for what it is, attempting to keep people safe is commendable This also represents exactly what I love about art–that it can shock and make people think.

  • Gypsyjo

    Why is encouraging public safety or getting people to turn away from their cell phones, constant texting, and pay attention to what’s in front of them considered “a stunt”?

  • wurdnurd

    So…in a parking garage, where drivers are likely focused on finding a parking spot, where children DON’T play in the middle of the driving aisles (otherwise their parents should be smacked upside the head), this group is going to waste $15,000 to scare the bejeebers out of a driver and potentially cause serious damage when the driver yanks the steering wheel off to the side in order to avoid a PAINTING. This is a terrible, misguided idea and a total waste of time. How about using that $15,000 to increase enforcement of existing laws, or to install speed barriers (i.e., speed bumps, tables or dips)?

  • Lazzgirls

    wow, really? scare tactics, do you think these really work,?? I was kinda grossed out. Hey but whatever works.

  • Khrysteenalee

    What a horrible idea. Something like this is more likely to cause accidents then prevent them.

  • Frank

    What the hell are you guys talking about?! Canada’s long history of scaring us straight? The article is directed at Canadians! This is an quote from the CTV artcile:

    “She will be most realistic from 30 metres away (which is 100 feet) and then disappear as the driver gets closer.

    The goal of the installation isn’t to scare drivers into screeching to a stop or swerving their cars. Rather, she is supposed to cause drivers to jolt out of their regular routine and pay attention.”

    It’s something that’s not permanent but they bare trying! Seems like less news more propaganda. Trying make people think the way you want them to think. Has PBS become a extension of fox? Bill Moyers was much better. Read Tom McNamara’s article then read the CTV story that he provides the link to. Think for yourself.

  • Frank

    Read the CTV article. The picture they show is in a parkade but it’s actually going to be used on 22nd street. And it’s only visible from 100 feet away then slowly disappears as you get closer. It’s not like the thing just appears right in front of you. If people can’t react to that without swerving and “causing some serious damage” then they shouldn’t be driving. Read the articles before you decide to comment so your comment will be an educated one instead of ignorant and think for yourself.

  • Frank

    Also, CTV doesn’t say what the hell do it anyway and if you actually read the article it make your head and taglines look pretty misleading. Canada scaring us straight give me a break, the whole thing started in Philadelphia!

  • Ben Dover

    $15,000 sounds more like someone did someone a favor. Someone made $15,000 just for one drawing… Stop corruption!!