Issue #2: Outreach Campaign Is Launched! 10/22/99
1. Here's an Overview of the Project
2. Enthusiastic Response So Far
3. Leadership Training Conference Held in Florida
4. Call to Action
5. Web Site Is Launched, with Downloadable Tools
6. Attention: Volunteer Online Moderators Needed!
1. HERE'S AN OVERVIEW OF THE PROJECT
In the autumn of next year, a four-part PBS series from a team of award-winning journalists led by Bill and Judith Moyers will bring to television an unprecedented report on end-of-life issues facing Americans.
The series will be accompanied by an extensive outreach, education, and Web campaign.
Based on two years of research, ON OUR OWN TERMS: MOYERS ON DYING goes to the front lines of the movement to improve end-of-life care to explore the best models for change. From interviews across the country, Moyers will report remarkable human stories of the dying, their families, and caregivers, as they struggle to balance medical intervention with comfort and humanity at the end of life.
Many professional service, religious, and advocacy organizations and public television stations are joining together to form local coalitions and host a variety of events in their communities. We hope you will join the effort.
For more on the campaign, go to
For an article describing the campaign, including an interview with Judith Moyers, see the Last Acts newsletter:
2. ENTHUSIASTIC RESPONSE SO FAR
Within a few weeks, more than 800 volunteers responded to Bill Moyers' invitation to help create a year-long national dialogue on improving end-of-life care. We thank you for your strong expression of interest!
If you know of others who might be interested in this campaign, they too can join by sending e-mail to firstname.lastname@example.org
3. LEADERSHIP TRAINING CONFERENCE HELD IN FLORIDA TO SHARE THE VISION AND PLAN TO IMPLEMENT IT
In September, New York's Thirteen/WNET and the National Friends of Public Television co-hosted the ON OUR OWN TERMS Leadership Training Conference in Miami, FL. More than 125 public television staff members, representatives from national organizations, and community-based groups participated in a day-long session which launched the national outreach for the series. Speakers included Judith Moyers, President of Public Affairs Television; Vicki Weisfeld, Senior Communications Officer at the Robert Wood Johnson Foundation; Myra Christopher; and Wayne Muller, Senior Scholar of the Fetzer Institute.
Participants learned about the series and outreach opportunities, the national movement to improve end-of-life care, and strategies for coalition-building. They also had a chance to network with representatives of the Outreach Associates and find out about resources that can help them develop outreach on end-of-life issues. Each participant left the conference with a copy of the ON OUR OWN TERMS leadership guide, new contacts, and a vision for implementing this outreach in their community.
4. MYRA CHRISTOPHER'S CALL TO ACTION
At the above mentioned Leadership Training Conference for ON OUR OWN TERMS, Myra Christopher of the Community-State Partnership to Improve End-of-Life Care offered a new vision for care and explained how coalition-building could expand the television series and galvanize the public. But there is an enormous amount to do, and the planning must begin NOW.
5. WEB SITE LAUNCHED, WITH ONLINE TOOLS
We have launched a preliminary Web site for the project which includes outreach and contact information, descriptions of tools, and a downloadable 128-page Leadership Guide. This how-to manual describes the outreach plan and provides the tools and resources for getting involved and creating change in your community. (You must have the free version 4.0 of Adobe Acrobat Reader to download the leadership guide.) We will continue to expand this site into a meeting place for all those who are implementing plans locally.
http://www.pbs.org/wnet/ onourownterms/ out/leadership.html
6. ATTENTION: VOLUNTEER ONLINE MODERATORS NEEDED
To further enhance collaboration, we will set up state-based online networks for the ON OUR OWN TERMS project. Online newsletter subscribers will be organized into state-based online discussion groups where they can network, share practical ideas, and build coalitions to improve care in their communities. We need moderators for these discussions. If you have experience with online listservs and have some time you can devote to this project over the next year, please send e-mail to MOYERSOUTREACH@ bballard.com
In the header of the message, please type MODERATOR (YOUR STATE).
Feel free to forward this message to friends and colleagues around the Internet and encourage them to get involved in the campaign. You and they can do so by sending e-mail to JOIN-MOYERSOUTREACH@ LISTS.LYRIS.NET
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