Watch Kim Lawton’s extended interview with John Green, director of the Ray C. Bliss Institute of Applied Politics at the University of Akron, about religious activists on the left and the right.

Read more of our interview about religious investing with Fortune magazine writer Marc Gunther, author of Faith and Fortune: How Compassionate Capitalism is Transforming American Business.

For the millions of American stockholders, among them many faith groups, there is conventional investing—trying to get the highest return on your money—and there is so-called socially responsible investing—trying to do well and also do good.