Q: How important is the November 7 midterm election? To what extent will it set the stage for 2008?
A: I think everybody's going to be reading the results of this election, sort of like reading the tea leaves and perhaps over-interpreting what happens. But I think people are going to be looking for evidence to say my strategy's working, your strategy is not. So in that sense it's very unusual. I think that the midterm election results are going to be put under a microscope by just about everybody, with an eye to what's going be happening in 2008, so I think the results are really quite important for both parties.
Q: How important will religion be this time around again, as a signal of how important it will be in 2008?
A: I think religion is huge for both sides. I think the Republicans are trying to do the traditional get-out-the-vote, moving the religious right base out against some really strong countervailing winds right now, and I think the people who are parts of those communities are wanting to demonstrate that they indeed can bring the election back to the party once again. So on the Republican side, religion plays a huge role. On the Democratic side it's also important, because in a lot of these very close toss-up races in the Senate, for instance, you have a number of candidates who have turned to religious outreach really for the first time. So Democrats are going be watching the results there (a) to see if dividends are paid, and (b) to determine, well, which tactics work, which tactics did not work. And I think a lot of national Democrats are looking at it to see if there are clues they can pick up for 2008 as a result of what they see working in 2006.Q: With the Democrats there seems to be a new strategy in place, more religious outreach than there ever has been before. How significant will that shape up to be in 2008?
A: I think Democrats are doing a number of interesting new things. You see a number of national candidates, even some elected officials who aren't running yet, making speeches, for instance, going into religious enclaves or religious colleges and making very explicit theologically oriented speeches, and that's new. Then, at the sort of grass roots level, you're seeing a number of statewide races where the party and the candidates are actually going out into Catholic communities, mainline Protestant communities, and interestingly enough, into evangelical communities and doing traditional grass roots kinds of organizations -- something the Democratic Party hasn't done much of in recent memory or even long-term memory. So it's at the macro level as well as the micro level. You're seeing outreach going on. You're seeing an embrace of explicitly religious language. You're seeing candidates telling their own autobiographical, spiritual stories in a way that I've never seen Democrats do in such a large measure.
Q: In the 2004 election, there was a lot of criticism about how John Kerry handled religion and the lessons that he learned, what his campaign did and didn't do on religion. Do you expect to see something different in 2008?
A: Oh, absolutely. I think everybody who's going be running for a nomination in the Democratic Party is going to have some form of religious outreach probably for the first time in the history of the party. If 12 people are running, you're going to see 12 different religious outreach shops in those discrete campaigns. So, absolutely, that's going to be different. I think, secondly, you're going to see candidates including that part of their story in their wider outreach. They're going to be talking about how they grew up. They're going to be talking about the spiritual values that have shaped them or that they currently embrace. And I think, also, you're going to see a much more sophisticated approach to media outreach. I mean, Democrats have done a horrible job in getting a religious or spiritual message out. I think now they're beginning to understand in a much more sophisticated way there are specific ways to reach out to religious communities through their own discrete media, and I think you're going to see more of that as well. I think it's a brand new day. I think anybody who's going to seriously run for the presidency on the Democratic side from day one is going to have some kind of religious outreach strategy, and I've never seen that before.
Q: And some of those are being tested right now in advance of this midterm election?
A: That's absolutely right. You know, there's that overriding stereotype that the Democratic Party's unfriendly to religious groups. Now, we can talk about what those statistics really mean or don't mean. But there is this stereotype out there that Democrats are anti-religion, and from Howard Dean all the way down to the local city council people, people are trying to attack that and say that's really not the case. But, in fact, millions of religiously motivated people vote Democratic, and they always have, so all Democrats are interested in knocking that down, and you're going to see a lot more vigilance and energy going into that, I think, in 2008.
Q: You mentioned grass roots mobilizations. Is that in some ways setting up a machine that can be called upon in 2008?
A: Well, I think it's far more ad hoc at this point. Unlike the Republican Party, which I understand does very frequent micro-targeting of specific religious groups even at the block and precinct level, there's nothing analogous to that on the Democratic side at the national level. Now, there may be some efforts afoot to reach that level at some point, but it is extraordinarily expensive to go out and buy that kind of commercial data, put it in the database, and then be able to distribute it to candidates, and the Democrats are really far behind in that game. They're trying to catch up. But they haven't reached that point yet. Now maybe by 2008 they will. But instead you're seeing House candidates, you're seeing some statewide races building their own databases, doing their own kind of micro-targeting with, sometimes, extra help from different sources. But it's much more an ad hoc kind of basis. My hunch is that by 2008, the Democrats still won't have parity with the Republicans when it comes to that kind of micro-targeting capacity on a nationwide basis. My hunch is they're going to move into swing states, highly contested areas, where perhaps a couple thousand votes might make a difference in a precinct or congressional district. I think they're probably going to concentrate their religious micro-targeting efforts at that sort of well-parsed or -spaced level as opposed to the national blanketing that Republicans can do.
Q: What are some of those key battleground areas where we are already seeing some mobilization of grass roots faith-based people now and will see even more in the years to come?
A: You think of the arc, kind of the upper Midwest states. If you start with Pennsylvania and Ohio and Michigan, certainly there's a lot of effort by Democrats in those areas. And if you can show that religious outreach produces actual electoral dividends in those states and those closely contested races, it's going to reverberate out from there. I would look, then, maybe for tier-states just to the south of that where Virginia, which is much more of a purple state than say, red or blue -- that kind of targeting of religious communities might pay off. Kentucky, Tennessee, Missouri, Arkansas -- I think those states are going to be very crucial in 2008. So, if you have success sort of in the upper Midwest with religious outreach, I think you're going to see it settling a little bit further to the south, and that will be an area. The other thing I would say would also be with respect to Hispanic outreach. I think in places like Colorado, Nevada, Arizona, New Mexico, California, maybe even in Texas, as the Hispanic vote grows and becomes much more potent. People are going be looking at Hispanic evangelicals, and people are going be looking at Hispanic Roman Catholics with a brand new eye. So, I think that's sort of the second area where you might see a lot of Democratic resources going in terms of religious outreach in 2008.
Q: For both parties, what are the faith-based voting constituencies that are up for grabs and at play in some of these key areas?
A: I think the two broad religious groups that are in play increasingly would be moderate evangelicals and moderate Roman Catholics. If you look at 2004 and see how close that race was, if Democrats can make only marginal gains in those two areas, they're going to be in a great electoral position come 2008. So, Democrats really don't need to pick off a majority of either one of those communities, but they simply need to do better in 2008 than they did in 2004. I guess they are better positioned going into 2008 than they were going into 2004 with those constituencies on a number of key issues.
Q: What about for the Republicans? What are their big challenges this time around, but certainly with an eye to 2008?
A: If you're a Republican advisor at this point, you're under a lot of stress as you look to moderate evangelicals and you look towards moderate Catholics, because there are a lot of issues that are blowing against you at this point in those two communities. So on the one hand, you've got to shore up your base and try to do as well as you can there. But you've also got to be looking for voters elsewhere because it may be very difficult for a Republican presidential nominee in 2008 to do as well with moderate evangelicals and moderate Catholics as George Bush did in 2004. So, they are going to have to be looking for voters elsewhere, I think, in addition to shoring up that base. But my hunch is, right now, that the notion that they're going to do as well in 2008 with these groups as they did in 2004 is a real long shot. And if you're trying to build a strategy to win, you're going to have to go somewhere else to make up the difference for the folks you may be losing among those communities.
Q: And what challenge does shoring up the base present? You have to have your base, too.
A: Well, that's right, and part of the problem is the electoral strategy in 2000 and 2004 for Republicans has been premised on turning out that vote in record numbers, turning out evangelical Christians and siphoning off Catholics in record numbers from the [Democratic] party. But, there's a law of diminishing returns at work there at this point. All the polling seems to say that those two groups, at least at the moment, are migrating back to the Democratic Party. So, they're losing a good part of their base, it would seem, here in 2006. Shoring up the base I don't think is going to be enough. I think you're going to have to try to find voters somewhere else in addition to those two constituencies, because it's really going to be hard to shore that base up effectively, I think.
Q: How much traction do you think some of the social issues are still going to have for conservative Catholics and evangelicals -- things like gay marriage? How big an issue is that still for them?
A: I think it seems like the gay marriage initiative at the state level is losing steam in terms of a hot button issue. But take the state of Virginia at the moment. Virginia has a very restrictive initiative on the ballot that would not only outlaw gay marriage but also civil unions. And yet the Senate race is absolutely deadlocked at this point. So it doesn't seem like that particular hot button issue is paying any dividends to statewide Republicans in Virginia. My hunch is that's true all across the country. So it's helping, but I'm not sure it's going to provide the sort of last-minute nudge that some of these Republicans are going to need in these tight races. In a sense, Republicans have gone to that well now twice. They did it in 2004; they're doing it in 2006. I think you see a law of decreasing returns at work there. Now, the other hot button issue, of course, is abortion, and there I think Democrats have actually made some more direct progress, as opposed to the gay marriage kinds of initiative.
On abortion, you're now seeing people like Bob Casey, who's running in Pennsylvania; you're seeing Hillary Clinton, senator from New York; and you've seen John Kerry, who's not running for reelection, all make speeches where in essence they've said, "We're looking for a common ground here. We're looking for a way to reduce the number of abortions," something which they say the current administration has not been able to do. I think there are a number of moderate Catholics and moderate evangelicals for whom abortion is still a huge issue.


