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FEATURE:
The Promise Keepers
September 26, 1997 Episode no. 104
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BOB ABERNETHY: Hundreds of thousands of Christian men, the Promise Keepers, are expected in Washington October 4. Our chief correspondent Maureen Bunyan reports on who the Promise Keepers are and why they're massing in the nation's capital.
Maureen, welcome.
MAUREEN BUNYAN: Thank you, Bob. Bob, the Promise Keepers are calling this a day of repentance and recommitment, stand in the gap, a sacred assembly of men. They've been filling football stadiums across the country, promising to become better Christians and better men.
BILL MCCARTNEY (Promise Keepers Founder): It's in relationship with the Father that a man hits on all cylinders. It's a relationship with the Father that you come into the abundant life.
BUNYAN: A Promise Keepers rally is a cross between a Billy Graham revival and a Robert Bly men's gathering. There's plenty of worshipping and male bonding. Chris Kinney has been to five Promise Keepers rallies.
CHRIS KINNEY: What attracted me to Promise Keepers was the idea of men helping other men to live decent, godly lives, encouraging each other, loving God and loving my wife, being faithful, being pure sexually and ethically, loving my family, being a participant in the family, being a participant in the church.
BUNYAN: Founded in 1990, Promise Keepers has drawn three million men to its stadium events. With a budget close to $100 million and a staff of around 400, it's also drawn plenty of attention and criticism.
Women (In Unison): Hey, Promise Keepers have got to go.
BUNYAN: The National Organization for Women says Promise Keepers has a political agenda influenced by the religious right.
PATRICIA IRELAND (NOW President): Their explosive growth has been well planned and well financed by the heavy hitters of the extreme right, religious right wing.
BUNYAN: Dale Shlaffer is a vice president for Promise Keepers.
DALE SHLAFFER (Promise Keepers Vice President): Honest, we don't have a political agenda and that's not our issue. Our issue is we're going for the heart and the spirit of a man.
BUNYAN: And men who become Promise Keepers are encouraged to reassert themselves in the home.

Mr. SHLAFFER: We're calling men back to simply say, "Hey, you have a responsibility. You produced this. If you have a wife, you've got a responsibility; if you produced children, you've got responsibilities here."
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Ms. IRELAND: But when the Promise Keepers talk about men taking responsibility, they really mean men taking control and women taking the back seat.
Mr. SHLAFFER: Are we dragging women by their hair back into the kitchen? And the answer is no. The goal is, can I outserve my wife.

Ms. KINNEY: I found that every time he goes to conference he comes home stronger in his role as a husband and father. It's kind of like the military, somebody has to be in charge, or a ship, there's only one captain for it to work well. And it works, as far as God's plan, best if the husband takes that role.
BUNYAN: It's been two years since the Million Man March was held here on the Mall. Promise Keepers organizers aren't making any predictions, but they are hoping to see at least a million men here at their rally on October 4.

Mr. MCCARTNEY: I think it's very fitting that we go to our nation's capital and make a statement of humility there, right in the power source, where we have no agenda, where we're not trying to influence government.
BUNYAN: Promise Keepers preach a message of racial inclusion and reconciliation. In spite of this, their stadium rallies have been overwhelmingly white. When do you think we will see the Promise Keepers reflecting the diversity of men in this country?
Mr. SHLAFFER: Our goal in Promise Keepers is that racism would be killed in the church by the end of the year 2000.
BUNYAN: For Chris Kinney, who will be one of the men on the Mall on October 4, Promise Keepers won't have any lasting impact unless they take the energy and enthusiasm from the rallies and apply it to the rest of their lives.

Mr. KINNEY: I hope that the guys will be hit right in their hearts, so we'll go out of there and we'll know what to do in our own communities to start solving problems instead of complaining about them and being part of the problem.
BUNYAN: After huge gatherings like the Promise Keepers, the questions are, what do the participants take home with them and what is the long-term impact of the time and spirit spent? In the case of the Million Man March, those questions are still being asked, perhaps a lesson for those who go to stand in the gap.
ABERNETHY: Maureen, thanks.
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