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PROFILE:
Bill Bright
August 24, 2001    Episode no. 452
Read This Week's November 7, 2008
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BOB ABERNETHY, (anchor): Campus Crusade for Christ founder Bill Bright may not be a household name, but for 50 years, he's been one of the most influential leaders of the American evangelical movement. He's an aggressive evangelist whose ministry has perhaps won more souls than even Billy Graham. Last year, Bright was diagnosed with a terminal lung disease. He's limiting his public appearances and interviews, but he spoke with our correspondent Kim Lawton about his life and his mission.

KIM LAWTON: Over the last 50 years, Bill Bright has mobilized an evangelical army -- crusaders charged with taking the gospel to every corner of the globe. He launched his campaign with college students. By many tallies, Campus Crusade for Christ has become the largest evangelical ministry in the world.
Now, as he nears 80, Bright faces what could be his biggest battle: the struggle against pulmonary fibrosis, a fatal lung disease, and breathes with the aid of an oxygen tube.

Bill Bright BILL BRIGHT: The wonderful thing about my case is, I can't lose. If I die, I go to be with the Lord, and that is wonderful, glorious.

LAWTON: Since the disease was diagnosed about a year ago, Bright has lost more than 60 percent of his lung capacity. He says the illness has brought him closer to God.

BRIGHT: It's really an exciting time in my life.

LAWTON: Does it get harder to keep up that attitude of praise when you have a harder day?

BRIGHT: No, no. Jesus is always with me.

LAWTON: Bill Bright is not as well-known as his longtime friend, Billy Graham, but according to many experts, he has been just as influential in shaping modern evangelicalism.

William Martin WILLIAM MARTIN (Rice University): I think Bill Bright's ministry has been second only to Billy Graham's in its national and international import, and many people might actually say that it outstrips it.

LAWTON: The stated goal of Campus Crusade for Christ is to share the gospel with every person on the planet. The ministry has more than 24,000 full-time staff members and half a million volunteers working in 191 different countries.
One of the ministry's best-known projects is the JESUS FILM, an hour-and-a-half-long movie about the life of Christ. The film has been translated into more than 600 languages, and is shown around the world. Campus Crusade says more than 4.3 billion people have seen the film since its release in 1979.
Bright's ministry began in southern California, Young Bill Brightwhere he set up a candy business in 1944. His striking resemblance to actor Clark Gable helped him break into the Hollywood social scene, but early on, he met some evangelical Christians who encouraged him to commit his life to Jesus.

BRIGHT (speaking in Rome): And one day, I was driven to my knees in the privacy of my home and in a most sacred moment, I surrendered myself to him.

LAWTON: Bright wanted to share his newfound faith with others, and in 1951, he says God gave him a vision to begin a worldwide evangelization effort on college campuses. Together with his wife, Vonette, he began Campus Crusade for Christ.

BRIGHT (historical speech): I've come tonight to ask you if you'd like to be a part, indeed, I've come to challenge you to be part of a world-changing movement.

Wendy Zoba WENDY ZOBA (CHRISTIANITY TODAY magazine): He brought his business savvy to that challenge, came up with what we now know as the "four spiritual laws," which is essentially a four-step formula for what it means to be a Christian, how to become a Christian.

LAWTON: Campus Crusade published the gospel formula in a small booklet and urged Christians to use it to describe their faith to others.

MARTIN: A key tenet of evangelicalism is that one ought to evangelize, and that's not easy for many people. People say, I'd like to share my faith, but I don't know how to go about it. Bill Bright's genius was in giving people a way to do that.

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BRIGHT: I believe every follower of Jesus should be aggressively, not offensively, but aggressively telling everyone who will listen, about Jesus.

LAWTON: There were booklets and seminars, and even mass stadium meetings, encouraging people to become born-again Christians and then to persuade others to do likewise.
His strategies may be successful, but they've also been controversial.

MARTIN: The Campus Crusade for Christ approach has been criticized for being too pragmatic, too simplistic, that it doesn't take into consideration the intellectual challenges that people may face in a normal life.

ZOBA: It just seems very banal, almost, that one might take something as precious as a means to understand who God is and treat it as if it were a commodity. Nevertheless, he found a way, through the sincerity of his spirit, to bring an authenticity, even to that mass marketing, that no one can really question.

Bill Bright and WifeLAWTON: In 1996, Bright was awarded the prestigious Templeton Prize for Progress in Religion. He invested the $1.1 million dollar award money into organizing -- and advertising -- projects to promote the spiritual discipline of fasting.
His latest project is a brand-new venture for him, a novel, called BLESSED CHILD. Co-written by fiction writer Ted Dekker, the book's hero is a young boy who has the ability to heal the sick; it's a story with parallels to Bright's own terminal condition.

Blessed Child BRIGHT: This book is written as a bombshell to awaken believers to the power of the Holy Spirit in the life of every believer.

LAWTON: Are you specifically praying for your own healing?

BRIGHT: In the beginning, when the doctor told me I had an incurable disease -- pulmonary fibrosis, there was no cure -- I began to praise the Lord and thank the Lord as I do about everything. And over a period of time, I sensed that there was that still small voice of the spirit saying, "I'm going to heal you." And I stopped my praying and I said, "Lord, are you going to heal me? Do you want me to pray to be healed?" And I felt impressed since that he wants me to pray for healing. Now I don't have perfect hearing and if I die tomorrow, people will say, well, you prayed to be healed, and God didn't hear you. [I] don't worry about it. I'm happy either way.

LAWTON: In July, in a poignant ceremony, Bright said goodbye to his staffers and turned the reins of Campus Crusade over to his longtime associate, Steve Douglass.

Crusade DesignZOBA: Bill Bright has offered the Christian community, the believing community, a wonderful model for how to look death in the face.

LAWTON: Bright says he and Vonette, his wife of more than 50 years, are trusting God for the future. And, he says, they are talking a lot about heaven.

BRIGHT: I've been asked how I'd like to be remembered and I have only one desire and that is to be remembered as a slave of Jesus. And on our tombstone, Vonette and I both agreed our names would be inscribed. Underneath would be written "slaves of Jesus." To be a slave of Jesus is the most liberating, wonderful adventure one could possibly know.

I'm Kim Lawton in Orlando.

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