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COVER STORY:
Mormons and the 2002 Winter Olympics
January 25, 2002    Episode no. 521
Read This Week's November 7, 2008
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BOB ABERNETHY, anchor: In Utah, the Winter Olympics begin next month and the Mormons -- the Church of Jesus Christ of Latter day Saints -- are busy preparing to welcome and, they hope, impress the one and a half million visitors expected from all over the world. It's a once-in-a-lifetime public relations opportunity, and Church officials want to make the most of it. They even promise "no proselytizing." John Dance reports from Salt Lake City.

Mormons and the 2002 Winter Olympics
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JOHN DANCY: The world is coming to Salt Lake City, and the Mormons are ready. The Church of Jesus Christ of Latter-day Saints has been rehearsing for this moment for three and a half years.

Three and a half years ago, a team of writers, composers and choreographers began creating "Light of the World," a splashy, non-sectarian extravaganza. It will play for 10 performances in the Church's 21,000 seat Conference Center, in the heart of Salt Lake City. For this Church, known for its relentless proselytizing, it is a remarkable change -- a velvet touch, emphasizing the common features of all religions, worldwide.

Randy Booth RANDY BOOTHE (Director, "Light of the World"): We want people to feel completely comfortable in our home. As you mention, we go all over the world to share our message. When they come here, we want them to feel welcome and at home, as they have been so welcoming to us as we've traveled to other parts of the world.

DANCY: Mormons are known for their teams of missionaries, 60,000 young, energetic volunteers. They serve18 months to 2 years in 160 countries, trying to convert others to the Mormon faith. But during the Olympics, the Mormons have banned their missionaries from the streets, Olympic venues, and airport.

Elder Jeffrey Holland, an apostle of the Church, says it was a matter of good taste.

Elder Jeffrey Holland Elder JEFFREY HOLLAND: We wanted to make sure we were appropriate and restrained, and we want to be cordial. We want to be friendly and we want to be as outgoing as our institutional collective nature is, but we do not want this to be seen as the "Mormon Olympics." We just want people to be comfortable and not have anyone think we're going to be proselytizing on this, because we're not.

DANCY: While the leaders of the Church have decided not to push their religion on visitors to these Olympics, they do understand that there's plenty of opportunity for a "soft sell," to make friends, and answer some common misconceptions about Mormons. For example, the Church wants to dispel the idea that Mormons still practice polygamy. So, the Church media office prepared this video just for NBC executives, who will be in charge of broadcasting the Olympics. It uses some of the Church's best-known members, like pro quarterback Steve Young to set the record straight.

STEVE YOUNG: So let's dispel myth number one. Mormons discontinued the practice of polygamy over 100 years ago.

SHARLENE HAWKES (1985 Miss America and ESPN Broadcaster): Hi, I'm Sharlene Hawkes, and I'd like to discuss myth number three: Mormons are not Christians. This is a tough one for us to understand, because we are Christian to our core.

DANCY: Part of the role of defining the Mormons will fall to the DESERET NEWS, the Church-owned afternoon newspaper. It's editor is John Hughes, a Pulitzer prize-winner, who is himself a Christian Scientist.

John Hughes JOHN HUGHES (Editor, DESERET NEWS): Well, you know, people come and look here. I'm not a Mormon, so, you know, you probably should talk to other folks, but people come in with preconceptions. They head for the Visitors Bureau and say, "Tell us where we can see the Mormons," you know. The Bureau says, "Well, they're sort of all around you." And then they say, "Okay, where can we have Mormon food?" You know, it's not like that. I think it's a very friendly city. I think it's -- I think people are going to have a real good time here.

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DANCY: Thousands of reporters are here, both to report on the Olympics, and to report on the Mormons -- reporters like Vasily Arkanov, of Moscow's NTV.

(to Arkanov): Is the Church treating you okay?

John Dancy with Vasilykra VASILY ARKANOV (NTV): Yeah, way too well.

DANCY: More than 70 percent of Utah's population is Mormon, and the governor, the state congressional delegation, and 90 percent of the legislature are members of the Church. The Church of Jesus Christ of Latter-day Saints exerts enormous influence on the city and the state through those political leaders.

That influence is conspicuous in the state's arcane liquor laws. Contrary to popular opinion, it is possible to get a drink in Utah. In restaurants, liquor is served only with food, and diners can have only one drink at a time. To drink in a bar, patrons must join a "club." The laws are so convoluted, the city has prepared a pamphlet on how to get a drink.

University of Utah law professor Ed Firmage is practically of royal lineage in Utah. A great-great grandson of Mormon leader Brigham Young, and born a Mormon, he is now an Episcopalian. He is one Utahan who believes the "no proselytizing" rule won't stop the Mormons.

Professor ED FIRMAGE: (University of Utah): They will intentionally try not to violate the rules, which don't utterly say in every context that I can't say, "Hi, my name is Ed Firmage. I'm a Mormon, would you like to know more?" I can do that. Who's to stop me? I mean, who?

DANCY: So you don't think they'll . . . ?

Professor FIRMAGE: Corporately they'll do it? I don't think so. I think corporately they'll do some pretty smooth things. It'll end up proselytization. They'll do it through you guys.

DANCY: The Church has set up a media resource center to deal with the press arriving in town and wanting to do stories about the Mormons. Their web site suggests a hundred stories that reporters can do about Mormons.

Elder HOLLAND: We'd like them to leave with the idea that Latter-day Saints, the Church of Jesus Christ of Latter-day Saints members, are as pleasantly Christian, and as pleasantly cordial, as any other Christian group they've ever met.

But Ed Firmage thinks the Church may learn something, too.

Prof. Ed Firmage Professor FIRMAGE: They will show, and learn -- and mainly I'm emphasizing the learning -- that there are people from all over the world. They're black and red and yellow, male and female, and gay, and that the Church must accommodate them. What a blessing. That's win-win-win-win.

DANCY: In a sense, these Olympics represent a coming of age of the Mormons. Of the world's 11 million Mormons, 6 million are outside the United States. Originally a church that came to Utah to get away from the world and escape persecution, the Church of Jesus Christ of Latter-day Saints is now welcoming the world to its home.

State Capitol The writer Wallace Stegner once wrote that Mormons, in their approach to the rest of the world, are "like a herd of rather amiable musk oxen, horns out, in a protective ring, watchful, but not belligerent. Full of confidence, but ready to be reasonable, and wanting to be liked." Stegner wrote those words nearly 40 years ago. They're still true today.

For RELIGION & ETHICS NEWSWEEKLY, I'm John Dancy in Salt Lake City.



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