George W. Bush has testified that his call to run for the presidency came through a sermon at his second inaugural as governor. In any case, his campaign strategy, shaped by Karl Rove, focused on the GOP's two key resources: business money and religious votes. Bush's faith gave him unique advantages in his pursuit of the latter: he was by upbringing and affiliation a mainline Protestant; his Episcopalian, Presbyterian and Methodist roots put him squarely at the center of the old GOP religious clientele. But by experience, belief and sensibility, he was an evangelical, speaking fluently the religious language of the new party constituencies. (This perhaps explains why the 2000 National Election Study shows far more evangelicals identifying Bush incorrectly as a Baptist than correctly as a Methodist.) He often bypassed the most visible (and often unpopular) Christian right figures such as Pat Robertson, James Dobson, and Jerry Falwell, relying instead on former Christian Coalition director Ralph Reed, evangelist James Robison, and several Southern Baptist leaders. These enthusiasts assured evangelical clergy that Bush was one of them, aided by the candidate's famous declaration that Jesus was his "favorite political philosopher." Although Bush faced other Republicans close to religious conservatives, such as Christian right leader Gary Bauer and anti-abortion activist Alan Keyes, this appeal was effective. Bush not only was the overwhelming favorite among evangelical ministers from the start, but he also carried almost three-quarters of their primary votes and benefited from considerable pastoral activism. Exit polls show that he did almost as well among their parishioners, who gave him a boost in the crucial South Carolina and Super Tuesday GOP primaries. ...
Once his nomination was secure, Bush moved again to broaden his religious base, reassuring mainline Protestants that he was not a prisoner of the Christian right. Although he rejected softening the GOP's strict anti-abortion plank, he insisted that pro-choice Republicans were welcome in the party. He avoided anti-gay pronouncements and signaled that there would be gay appointees in his administration. In touting faith-based programs for solving social problems, he talked more about the poor than is typical of GOP nominees. This was designed to attract religious minorities, such as African American Protestants, and Catholic traditionalists, who find the staunch economic individualism of evangelical Republicans out of tune with Catholic social teachings. The GOP convention itself was replete with highly visible roles for African American Protestant and Catholic clergy. During the fall campaign, Bush stressed broad ethical themes, asserted that America would benefit from spiritual renewal, and repeatedly featured the benefits of faith-based social programs.Did Bush's religious strategy work? Obviously, it did not provide him with a comfortable popular vote majority but, together with the religious counter-campaign by the Gore-Lieberman ticket, it probably did enhance the impact of religious forces on the outcome. Many careful observers have argued that the 2000 presidential vote was defined by cultural rather than economic divisions. News magazines printed red and blue electoral maps, vividly depicting Bush's dominance of the cultural "heartland" versus Gore's majorities on the "postmodern" coasts. "So what is it that divides the two nations?" asked political analyst Michael Barone. "The answer is religion." ...
One-third of Bush's votes came from evangelical traditionalists, reflecting their large numbers, strong GOP preferences, and high turnout. Indeed, the entire evangelical community (about 25 percent of the public) supplied almost 40 percent of Bush's votes. Add mainline and Catholic traditionalists, throw in the Mormons, and the total for theological conservatives rises to 60 percent. (And Bush got a few more traditionalist votes from minorities, such as Hispanic Pentecostals, Orthodox Jews, and some Muslims.) Much of the rest of his total came from mainline and Catholic centrists. While theological modernists, religious minorities, and secular voters formed only a tiny part of the Bush coalition, they dominated the Democratic vote, both for Al Gore and for the Democratic legislators Bush would confront in Washington. ...


