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PROFILE:
Say Yes to Education
December 17, 2004    Episode no. 816
Read This Week's November 7, 2008
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BOB ABERNETHY, anchor: We have a story today about a remarkable philanthropist named George Weiss. In Judaism, there is an obligation called "tikkun olam," which means "to repair the world." Weiss has given $34 million to encourage poor, minority children -- in four cities, now -- to stay in school and go to and finish college. Achieving that is difficult, often heartbreaking but rewarding work, as Lucky Severson reports from New York.

LUCKY SEVERSON: Kindergarteners from five Harlem elementary schools, their teachers, and parents heading into the famous Apollo Theatre -- wondering why they were there. It's doubtful they had ever heard of the Say Yes to Education program or of George Weiss, its founder, or Kimberly Carmichael, one of its graduates.

KIMBERLY CARMICHAEL (Speaking to Audience): I hope you enjoy and get as much out of this opportunity as you possibly can, because I know I did.

Photo of mother and child SEVERSON: Most didn't understand the significance of George Weiss's announcement -- why he had brought them here.

GEORGE WEISS (Founder, Say Yes to Education) (Talking on Stage): We are going to pay for your college education.

SEVERSON: It took some time for them to comprehend. They had just been handed the American dream on a silver platter. All 425 of them would not only get a free college education, but tutoring along the way, free summer schools, college financial aid for their siblings, even free legal services and continuing education for their parents. No wonder they were kissing George Weiss.

These are neighborhoods Weiss knows all too well, where the opportunity to go to jail is much greater than the opportunity to succeed.

Mr. WEISS: I came from the other side of that side of the tracks.

Photo of neighborhood in West Philadelphia SEVERSON: It was in a neighborhood like this in West Philadelphia that Weiss found his reason for giving. His fraternity at the University of Pennsylvania sponsored a Christmas party for inner-city kids. He became their friend and mentor, and when they all graduated from high school, he knew his purpose in life.

Mr. WEISS: And I said to them, "I'm really impressed, you guys. I'm really proud of you guys." And one of them says to me, "George, we couldn't look you in the eye if we dropped out." And then I just said a silent pact with God. I said, "If you ever give me the financial wherewithal to do something to make a difference," I said, "I'll do something with education, and it will be about caring."

SEVERSON: When he became a highly successful and wealthy money manager, with offices in New York and Hartford, Connecticut, Weiss remembered his pact and teamed up with University of Pennsylvania scholar and senior education fellow, Professor Norman Newberg, to devise the Say Yes project. That was in 1987. Weiss would provide the money; Newberg and Penn, the support and expertise.

Photo of NORMAN NEWBERG Dr. NORMAN NEWBERG (Scholar and Professor, University of Pennsylvania): Education is probably the best shot anyone has for improving the quality of their life and improving the quality of the life for their family. So that's a good investment.

SEVERSON: First they invested in students like Kimberly Carmichael, one of 112 sixth graders from Belmont Elementary in West Philadelphia.

Ms. CARMICHAEL: Where I grew up at, you would think there were only black people, and the only white people that were around were the cops.

Photo of GEORGE WEISS Mr. WEISS: They'd have to take several modes of transportation to get to school. They'd have to fight their way through drug dealers. They'd have to be taught by disinterested teachers. Then they'd reverse the process and go home to no food, sometimes taking care of the siblings.

Ms. CARMICHAEL (Speaking to Audience): To all of the parents and all of you kids out there, you are so lucky. Congratulations.

Photo of KIMBERLY CARMICHAEL Coming from a place where we've come from, the Belmont kids, to have someone give something to you is amazing. They constantly stayed on us. Like, "Okay, you guys have this opportunity. You need to do something with it." So they were always there.

SEVERSON: Weiss's program helped Kimberly succeed. But there were also disappointments. Of the 112 kids, only 20 graduated from college and 24 received two-year or trade school degrees. The high school dropout rate was 35 percent, which is good for West Philadelphia. But 20 kids ended up in jail -- three for murder.

Dr. NEWBERG: We have some young people in prison, and we say to them, "Look, you're in prison because you were convicted of a felony. But I want you to know as soon as you get out, come to the office because we want to talk about education."

SEVERSON: Half the girls, like Jolena Fuller, got pregnant before they were 18, unable to go on.

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JOLENA FULLER: We got in trouble. We definitely got disciplined about it, but they were also loving, like parents. They would, I mean, to the best of their ability, they would try to get us out of trouble.

SEVERSON: Now she is raising five well-mannered children in a dead-end neighborhood, but she hasn't forgotten the ticket out.

Photo of JOLENA FULLER Ms. FULLER: Education is a really big part of my household. You have to have your education. You know, it's a must.

Mr. WEISS: I believe it was Jolena who said, "Mr. Weiss, how much jail time have you done?" I was incredulous, but that was their environment.

SEVERSON: In his office, Weiss has a picture of a young man he was very fond of, one of seven Say Yes kids who died too young. His name was Walter Brown.

Mr. WEISS: He was an incredible young man. He was a philosopher. He was a very, very wise man.

Dr. NEWBERG: He died in an automobile accident, and George delivered the eulogy and cried.

Photo of student SEVERSON: Weiss started four other Say Yes programs in other cities, always in cooperation with local universities. And with each program, he learned new ways to make it better. For instance, in the beginning kids were enrolled in the sixth grade. Now it's kindergarten.

(To Mr. Weiss): You've learned that it's very, very important by starting them as young as possible?

Mr. WEISS: Yes. If these kids can't read before the fourth grade, they are doomed.

SEVERSON: And Weiss learned that it's almost as important to educate the parents as the kids, which is why Say Yes now pays for the parents' education, so they can act as role models. Natasha Brooks only had a sixth-grade education. Now she's taking college classes and helping her son, Romey, who's a fourth grader at Bryant Elementary.

(To Romey Johnson): What are you going to do?

ROMEY JOHNSON: Go to college. I want to be a lawyer.

Photo of NATASHA BROOKS NATASHA BROOKS: I'm going to be setting the path for him, 'cause when I'm going to school and he sees what I'm doing, that is encouraging him to stay in school to make something better. And sometimes he offers to help me with my homework.

Dr. NEWBERG: We can't make up for what the school doesn't do. No external program can be that powerful. So if we can intervene with the parents and get them committed to working with us, and we have their child or children at a very young age, we can do a lot more.

SEVERSON: Getting a good education is not the only goal of the Say Yes program. It's what comes after the education that matters most.

Photo of Weiss and Severson Mr. WEISS: I said, "I'm making a difference in your lives, we are making a difference in your lives, and what I expect at some point, whichever way you can do it, is I want you to make a difference in others', somebody else's life."

SEVERSON: It's what we found with all the Say Yes people we spoke with, a desire to pass their good fortune on to others.

Ms. CARMICHAEL (Speaking to Audience): I'm hoping that one day I can do what George Weiss has done and be able to give back to my community.

SEVERSON: Consider Harold Shields, the Belmont student who graduated from Penn and is now working on a graduate degree in social work. He is sponsoring a $10,000 scholarship for inner-city kids.

Photo of HAROLD SHIELDS HAROLD SHIELDS: Say Yes to Education can't change a community for the long term. What they can do is to water the seeds that are already there, and to hope that those seeds can grow and continue to water more seeds and more seeds.

Dr. NEWBERG: The message that I would have is don't give up on kids; they really are the future. And those that are treated poorly come back to haunt us.

SEVERSON: And from the man who has spent over $34 million of his own money and pledged $20 million more and considers himself blessed, a plea for help:

Mr. WEISS: These kids have won the lottery; they were lucky. But there are a lot of great kids in this city. There are a lot of great kids in the country that are just falling off the cliff.

Photo of Weiss and student SEVERSON: He says he sometimes lies awake at night worrying about raising enough money beyond his own to keep the program going, but mostly he worries about the kids. For RELIGION & ETHICS NEWSWEEKLY, I'm Lucky Severson in New York.

ABERNETHY: Since the Say Yes program began, high school graduation rates have gone up more than a third, to 87 percent.

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