Q: How significant is it for Christians that THE CHRONICLES OF NARNIA, a beloved piece of literature by C. S. Lewis with so many Christian themes, is becoming a movie?
A: The expectations for this film among that core audience are just totally off the chart. It makes the Tolkien fanatics look calm. To me, there are certain key concepts that you can't film the book without, and ... especially the concept of atonement. I'm very anxious to see what parts of the book got in and what parts got out. I'm sure that a lot of people who know these books, who can quote them like Scripture almost, are sitting out there with their own checklist going, "Said that, said that, oh-oh, didn't say that," you know, and I don't know how you deal with those people. I don't know how you deal with me in that circumstance.Q: That's just it. On one hand, you hear that Christians are so excited about this movie, but on the other, isn't there a high risk that they are going to be disappointed?
A: Yeah, there certainly is, and I don't think you can possibly satisfy all of them in this case. But you couldn't have a better person involved in this case than Douglas Gresham [stepson of C. S. Lewis] on that, in the sense that this is a man who literally feels it's his legacy to Jack -- to his stepfather -- and to his mother. I've heard people on the set joking that "We can't spit without permission from Douglas Gresham," and I think he really does take it that seriously. So you have an unusually powerful advocate in this film.
Q: Still, what are the risks involved?
A: The ultimate risk is that the series fails early and you don't get to complete the books, at which point you have an incomplete project that somebody later is going to want to come along and finish or do again or whatever. And with seven books, that's a tremendous commitment by the corporations that are involved. Yet at the same time, if this film makes a lot of money, something along LORD OF THE RINGS-level bucks, they're going to want to do all seven. But how do you carry that audience from film to film, both the kind of general audience, the folks who are just going to it for the ride, plus the true jot-and-tittle, verse-quoting, every-passage-has-got-to-be-right fanatics? That's going to be an incredible challenge.
Q: Talk about this strange marriage that we see between Walt Disney Pictures and Walden Media, the big corporations that are behind this film.
A: Well, in Walden you have one of the most interesting stories in this era of Hollywood trying to come to grips with religion and with the religion audience. In some ways, Walden has been the great story that's been off the radar in the midst of THE PASSION. While THE PASSION got all the headlines, this company called Walden has been sitting out there making mainstream films and trying to get up to speed. If you look at a project like HOLES, which I thought was a very important film -- it made money, and yet it was very true to its book. You've got an interesting group of people involved in this, in Walden, in that you've got mainstream, some people would call them progressive, educators, people who love public libraries and public schools and all of those mainstream forces, yet you also have true believers in terms of evangelicals, and they're trying to make money. It's a radical concept. They want to make money. Meanwhile, along comes Disney, you know, the anti-Christ of many, many evangelical stories, the great betrayer of the family market, to hear some say it. So now you've got C. S. Lewis meets Disney. You couldn't ask for a more ironic pairing in the public square.
Q: Let's get back to Disney in a minute. First, tell me more about Walden, their mission and the mission of their founder, and what they are trying to do with pop culture.
A: You actually have a mission statement from the company, and when you start using things like "upholding values," you're using words that -- a lot of people in Hollywood will turn into pillars of salt when you start using that language. They expect James Dobson to pop out of a cake, you know, at some point when you do that. But Walden is really quite ecumenical when you look at the people who are involved in it. And it also definitely has a mix of political parties involved in it. But they are trying to please the family values market while simultaneously pleasing public schools and educators. That's a very interesting high-wire act.
Q: Why were some evangelicals, Southern Baptists in particular, so upset about Disney?
A: The Disney wars were about all the pop culture wars that are in the midst of us and in the political wars, specifically gay rights. That was the big issue. So the minute you take on anything that has to do with sexuality outside of traditional marriage, blah, blah, blah -- you've got wars. The lines are going to be drawn, and Disney was the line. The problem, of course, in the Disney wars with the Southern Baptist Convention is that your ordinary Southern Baptist sitting on their couch with their remote is watching ESPN and watching Oprah and watching DESPERATE HOUSEWIVES probably and whatever else comes down the pike. They're living normal American lives and then packing up the kids in the minivan and driving to Disney and to church. What do you do with them?
Q: Earlier this year, the Southern Baptist Convention called off its boycott of Disney. Was it in anticipation of this movie?
A: I think that the Disney link had a lot to do with the end of the boycott. At some point, they just had to admit that they hadn't followed through; the Southern Baptist Convention hadn't followed through on many of their educational efforts that they had promised, and they did get everyone's attention on this. When the Southern Baptist Convention says that they permanently changed the image of Disney, to some degree I think you would have to concede to them that point. And if that was the minimum goal of their boycott, they did accomplish something, from their perspective.
Q: Back to Walden. Let's talk specifically about its financial backer, Phillip Anschutz, and his role as the force behind all of this.
A: Well, first of all, Anschutz is a man who makes billions and billions of dollars. He is a businessman, and he is -- that wonderful word that the press loves to use -- mysterious. He's not granted an interview in two, three decades, and the minute you do that, the press just wants to flock around that like sharks. He is a genuine mystery person in this. He seems to be a fairly mainstream Presbyterian guy. He lives in Denver, Colorado, which is off the media radar in large part. Yet he controls thousands of theaters. He has made billions of dollars in cable television. He is a media player in the truest sense of the word. And if you were going to get someone who pulled off an alternative studio, it would have to be someone like this guy or Mel Gibson.
Q: Speaking of Mel Gibson ... how influential was THE PASSION in waking up Hollywood to this potential religious market, and where does this film NARNIA fit in with that?
A: THE PASSION was huge. But along the way you also had a number of films that made healthy profits while targeting this audience. So while the headlines leapED on THE PASSION, I was watching THE ROOKIE, HOLES, WALK TO REMEMBER, and a bunch of these other movies. If THE PASSION was this tremendous grand slam that every body looked at, Hollywood was looking just as much at these singles and doubles, these films that you made for $25 million and then they made $80 million. You made them for $40 million and then they made $140 million. It's that kind of consistency in the religious audience that Hollywood doesn't believe exists, but they're starting to. So THE PASSION was terribly important, but it wouldn't have been important without all these other films that frankly didn't get as much ink.
Q: And what was it about those films?
A: They made money. They pleased a religious audience, yet to some degree they were entertaining. Mainstream stars agreed to be in them -- Sigourney Weaver, if you haven't seen HOLES, in one of the great walk-ons of all time. They were normal Hollywood films. In many ways, they were 1950s movies -- classic Hollywood formulas for that audience. They made them again, and they made money. THE ROOKIE was rated G -- an adult sports movie rated G? It made money. Hollywood tends to listen to things like that.
Q: So it wasn't that they were explicitly religious films?
A: In many cases they weren't. In many cases they simply either avoided religion, or they showed some reverence for it at all. They didn't edit all of the churches on the corners out of a Southern town. They left religion in its place, to some degree, or at least they didn't attack it. And that is enough today.
Q: Given those examples, how is the movie industry now trying to reach out to that particular audience?
A: A number of different ways. THE PASSION flew this bizarre thing where they talked to literally everybody in America except the press. You know, you had a better chance to get face time with Mel Gibson if you were the pastor of a Pentecostal megachurch in Orlando than if you were the film critic of the CHICAGO TRIBUNE. It was a bizarre, unprecedented campaign, not even what you would have seen Cecil B. DeMille do years ago in the glory days of Hollywood. I don't think anybody's going to go that far again because I don't think anybody out there has the strength of personality and fierceness of Mel Gibson. The more normal plan is going to be at least allowing religious publications and reporters who are interested in religion a minimal amount of access to the players involved in these [movies]. Information is going to get out. It's going to be okay to ask religious questions to people in Hollywood if they're trying to reach that market. I think to some degree the publicity campaign on THE LORD OF THE RINGS is the template just as much as THE PASSION. In other words, it's one thing to reach the clergy. At the same time, the people making the films are going to have to answer some questions if they're going to make movies like NARNIA.


