I’ve been a fan of Lucky Peach, the American magazine devoted to offbeat food culture (or something like that…let me know if you can think of a better way to describe it) ever since I saw their first issue. There’s a new Lucky Peach out, by the way, devoted to all things American.
Now it seems there’s a new high-concept food-zine in town, or across the pond anyhow, making waves over in the UK. Just in time for Olympic fever and all of its London-centric machinations, The Gourmand is now available in select bookshops and online. But what makes The Gourmand different from, say, Cook’s Illustrated or Bon Appetit? Could be their erotic photo essay on traditional Swedish cuisine (pickled shrimp, anyone?) or perhaps their story on British artist David Shrigley’s new food-themed opera. Or, really, any number of other things save the recipes.
The Gourmand is stepping into a very current and relatively new artistic space, one which Lucky Peach has been encroaching on for a couple of years already. With food becoming a serious cultural force in North America and England, places without deeply ingrained food cultures (at least on the scale of most other societies), it only follows that journals such as these should arise to document the phenomenon, blending cuisine with art, music, film and poetry.
Food culture in both the UK and the U.S. is blooming, turning countries formerly known for their mushy peas and hot dogs into world-leading culinary innovators. But why stop there? Obviously, you can do more with food than just eat it.