The best-selling author discusses the concept of “great insight,” why brainstorming doesn’t work and things that keep people from being their most creative selves.
A staff writer at The New Yorker, who also pens The Wall Street Journal's "Head Case" column, Jonah Lehrer writes about psychology, neuroscience and the relationship between science and the humanities. He contributes to NPR's Radiolab and is a former contributing editor at Wired magazine. Lehrer has a degree in neuroscience from Columbia University and studied at Oxford as a Rhodes Scholar. His best-selling books include Proust Was a Neuroscientist, How We Decide and, his latest, Imagine: How Creativity Works, in which he talks about how we make decisions and how we can make better ones.