I was looking over my posts recently, and I realized I post a lot of videos. Specifically, a lot of music videos. There are a couple of reasons for this. Primarily, if I’m talking about a TV show, film or musical act, there’s really no better way to show them at their best. Almost as important, though, is my firm belief that music videos are one of the most important art forms of our time.
From the early Cab Calloway/Max Fleischer collaborations (technically not music videos in the modern sense, but way ahead of their time nonetheless) to Elvis to Michael Jackson to “Otis.” We’ve come a long way, that’s for sure.
I’ve decided I’m going to talk more about music on this blog, and specifically the art of the music video. My first installment is a song I’ve been listening to on repeat for days and one of the coolest accompanying music videos I’ve seen in a long time. Robyn is a Swedish pop singer who had her first major hit in 1997, but really came into world stardom in 2010 with her “Body Talk” trilogy of albums. There are a bunch of great tracks on those releases, but my favorite for the moment is “Call Your Girlfriend,” an intense (and intensely catchy) disco-electro-pop love song. The words are fairly disposable, but there’s something just so satisfying about the synth hooks on “Call Your Girlfriend” that it effortlessly stands up to repeated listening.
The video, on the other hand, is nothing short of sublime. Name for me, if you will, another artist who — in one continuous shot, without the help of special effects, backup dancers or skimpy outfits — can captivate like this. IN ONE SHOT. Aside from that, her clothes are amazing, her dance moves are perfect, and the song itself is irresistible. Did I mention that?