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In his offices at Saint Denis, near Paris, businessman Tawfiq Mathlouthi shows off a 1.5-liter bottle of his Mecca Cola on November 8, 2002. As Muslims observed the holy month of Ramadan, Mathlouthi -- a director of Radio Mediterranean -- launched his soft drink with slogans such as "Don't drink foolishly, Drink with Commitment" and "Be engaged, drink Mecca Cola." Ten percent of Mecca Cola profits will be dedicated to the charity, Palestinian Aid for Children. The product has been extremely successful among Muslims in Europe, who are increasingly opposed to purchasing American products due to what is perceived as an unjust U.S. foreign policy.
Photo: John Schults/ Reuters
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