Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS

 
Search CEO EXCHANGE
 
CEO EXCHANGE Home
  About CEO EXCHANGE Episodes Podcasts Contact Us    
CEO EXCHANGE Home
Buy the DVD
Start your own
CEO EXCHANGE Library


CEO EXCHANGE DVD

Global View
CEO EXCHANGE can now be seen in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece.

"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

Local Listings
Current Episode
Current Episode
This Season
CEOology
Archives
Local Listings
Featured Quotes

"The most important thing we can do for our people is to teach them the business...we retrain them and we work with them and we promote them and we give them opportunities to grow and develop. That to me is the key to the success in the service business."

– Bill Marriott,
Marriott International, Inc.

 

Episode 503

BIGGER BANG FOR THE BUCK:
Bringing Value to Middle America


Featured Guests:
Clarence Otis, Jr.
Chairman & CEO, Darden Restaurants, Inc.

Mr. Otis' Video Clip
view  video

Mackey J. McDonald
Chairman & CEO, VF Corporation

Mr. McDonald's Video Clip
view  video

Video Clip from the Show
view  video

On this episode of CEO EXCHANGE, taped at the University of Central Florida's Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing. At Darden Restaurants, the No. 1 casual dining operator in the country, Clarence Otis Jr. caters to families on a budget at the company's flagship Red Lobster and Olive Garden chains. And VF Corporation's Mackey McDonald is confident that the world's largest apparel maker with brands like Wrangler, Lee, North Face, Nautica, and Vanity Fair has found the perfect fit with the lifestyles of consumers around the globe. Two CEOs whose emphasis on the mass market has meant massive rewards for their companies.

Taped in September, 2006 at the Rosen College of Hospitality Management, Orlando FL.

Take a Video Tour of the School
view  video

 

Exclusively
underwritten by:
  Produced by:   In association with:
Society For Human Resource Management   WTTW National Productions   BusinessWeek Logo
© 2007 Window To The World Communications, Inc.
Last updated June 5, 2007. Privacy Policy

CEO EXCHANGE Home