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"The most important thing we can do for our people is to teach them the business...we retrain them and we work with them and we promote them and we give them opportunities to grow and develop. That to me is the key to the success in the service business."

– Bill Marriott,
Marriott International, Inc.

 

Episode 504

CAPTURING THE CHECKERED FLAG:
Winning Customers Through Savvy Sports Marketing


Featured Guests:
Brian France
Chairman & CEO, NASCAR, Inc.

Mr. France's Video Clip
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Gary D. Forsee
Chairman & CEO, Sprint Nextel Corp.

Mr. Forsee's Video Clip
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Video Clip from the Show
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On this episode of CEO EXCHANGE, taped at the George Washington University School of Business in Washington, DC, meet two CEOs who know the importance of a winning marketing strategy. Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition. Two CEOs who are firing on all cylinders in the race to attract new customers.

Taped at The George Washington University School of Business, Washington, D.C.

Take a Video Tour of the School
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