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Don Baer

Senior Partner, Brunswick Group | Chair, PBS Board

Don Baer is a Senior Partner at Brunswick Group. He was the Global Chair of the strategic communications firm Burson Cohn & Wolfe from 2018-2020, and, from 2012-18, Worldwide Chair and CEO of Burson-Marsteller and a member of the firm’s senior leadership since 2008. From 1998-2007, Baer was Senior Executive Vice President for Strategy and Development at media company Discovery Communications, home of the Discovery Channel and media properties around the world. From 1994 – 98, he was an Assistant to the President and senior adviser for President Bill Clinton, serving as White House Strategy and Communications Director, Chief Speechwriter and Director of Speechwriting and Research. Before the White House, Baer was a journalist at U.S. News & World Report and The American Lawyer as well as a media lawyer in New York City. He is a member of the Boards of Directors of Meredith Corporation and Planet Word.

Baer received a B.A. from The University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master’s in International Relations from the London School of Economics and Political Science (Rotary Fellowship) and a J.D. from The University of Virginia School of Law.

Mr. Baer is Chair of the PBS Board and Executive Committee. He serves on the Nominating and Corporate Governance Committee, Finance Committee, National Policy Advisory Committee, Diversity Advisory Committee, Foundation Board, and Foundation Endowment Fund Committee.