PBS BRAND
We’re PBS
PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 years.
Our Logo
Our iconic Shield reflects our community of viewers, and our letterforms are highly legible.
Our logo is made up of a Shield, Profiles, and PBS Wordmark. These elements cannot be separated.
Logo Versions
There are two versions of our logo, a white logo and a blue logo. They can be used interchangeably. One logo might be used more than the other, depending on the platform and background color.
The logo .zip file contains files that have been optimized for print (CMYK and PMS) and online (RGB and hex values). For more information see logo guidelines.
Improper Logo Uses
DO NOT:
Do not separate the Profiles, Shield, and/or Wordmark
DO NOT:
Do not rearrange the elements, change the scale of elements, or flip or rotate the elements in the logo
DO NOT:
Do not typeset or recreate the Wordmark using any font, including the PBS Sans font
DO NOT:
Do not stretch, distort, or add decorative effects such as emboss or drop shadow, or otherwise modify the logo
DO NOT:
Do not use the logo within text
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Do not knock out the Profiles of the logo or make the Profiles transparent
DO NOT:
Do not alter the colors of the logo
DO NOT:
Do not place or embed the logo or Shield within a box or carrier shape
Color
Our primary palette consists of PBS Blue, secondary blues, and White, as well as primary and secondary accents that complement our logo. Primary accents (Teal, Yellow, and Coral) are to be used minimally to emphasize important content.
Typography
Typography is a key element used to communicate a unified personality for PBS. Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible.
Download Font Use Guidelines
Imagery
Imagery is at the heart of our brand package and is key to everything we create. Our visual system aims to highlight and elevate the beauty of our content, introducing our audiences to new worlds through immersive experiences and storytelling.
Download Imagery Guidelines
We’re Moving
We zoom out and reveal greater context. We also close in and find beauty in the details.
We’re Welcoming
We use open, simplified layouts to complement our warm and engaging tone of voice.
We’re Bright
We use a vibrant color palette and a natural, luminous imagery style.
FAQs
We love that you love our brand and want to use it. The PBS logo, along with PBS Blue and PBS Sans, are trademarked and require permission for use. Please reach out to brand@pbs.org to request permission.
Yes. Please update to the standards outlined here and contact brand@pbs.org if you need guidance.
Our blue and white logos are interchangeable across digital platforms. We recommend using the blue logo on lighter backgrounds, and the white logo on darker backgrounds. Please also note guidelines for contrast within the logo guidelines, as well as specific print use guidelines.
No, our logos must be used according to the guidelines and are not open for creative interpretation.
Please contact your local member station for their independent brand guidelines.
PBS KIDS has its own Brand and Style Guidelines. Please go to pbs.org/brand/pbskids for more information and PBS KIDS assets.
Shop.pbs.com is our online store, operated by PBS Distribution. Please visit to shop from our selection of branded items.
Digital producers can visit the Source. If you are a broadcast producer, please contact your programming partner or brand@pbs.org.
Contact
Have questions, or not finding the brand asset you're looking for? The Source is home to all PBS brand assets and guidelines.