Traceability | The Lexicon of Sustainability | PBS Food



Studies show that nearly 1/3rd of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves the water until it ends up on your plate, providing consumers with valuable information about the fish they buy.

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Food Terms

Seafood fraud
Happens any time a customer thinks he or she is getting one thing and they’re getting another. It can be mislabeling, a weight lower than what’s advertised, or a fish the customers thinks is caught by one particular gear [method] when it’s really caught by another.
– Dr. Michael Hirshfield, chief scientist for Oceana

Refers to the cultivation of both marine and freshwater species and can range from land-based to open-ocean production.
– LOCAL: The New Face of Food and Farming in America, by Douglas Gayeton

Means transparency, independent third party verification, and a strict accounting of the fish’s journey.
– LOCAL: The New Face of Food and Farming in America, by Douglas Gayeton

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Featured in the Film

Scotty Fraser
Honolulu, Hawaii
Scott recognizes the need for sustainable fisheries, and fosters innovation with food handling and quality standards.

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